The rental business has been and remains popular for many years, as many people are unable to purchase a home, and companies seek to reduce the level of one-time investment in development activities. The range of objects that can be rented out is constantly growing: this moment you can even rent out things such as roller skates, skis, etc. - everything that is not in constant demand, but is an object of seasonal use.

However, the most common option is still to rent a property. In order to receive a certain income from the provision of a particular room for rent, it is necessary to take into account a number of nuances that will be discussed in this article.

It must be understood that real estate is usually classified into 3 groups − land, housing and non-residential premises . The most common types of services in this market are the provision of rental housing and non-residential premises.

Among the non-residential, commercial real estate is usually rented. At the same time, all authoritative analytical agencies distinguish the following varieties of it:

• office rooms;
• trading;
• warehouse;
• industrial.

In addition, some organizations rent a separate type of premises - the category "for special purposes". Buildings are allocated here for kindergartens, schools, hospitals, churches, etc.

In addition to real estate, you can rent out land, gazebos, equipment, cars, special equipment, inventory and much more. However, this is a rarer and more complex form of business.

What is the most beneficial?

If we talk about residential real estate, the average cost of a one-room apartment 10-15 minutes from the metro in a residential area in Moscow will cost 5-6.5 million rubles. At the same time, the average rental rate for such rooms is about 25-30 thousand rubles. As a result, when calculating, it can be obtained that the minimum payback period for a one-room apartment will be about 15 years.

Accordingly, this option cannot be called very profitable in terms of investment: the only case in which it can really pay off is when housing is inherited.

If we talk about office premises, they are somewhat more expensive than residential ones, since their location should be in more passable places, and their area is higher. In Moscow, a small office space will cost 6.5-7.5 million rubles, provided that the area is about 60-70 square meters. In this case, the rental rate in this case will be considered for 1 square meter.

According to the Knight Frank agency, at the end of 2015, the rental rate for class A offices was about 25 thousand rubles, and for class B office space - about 15 thousand rubles a year. Accordingly, the maximum payback period will be about 8 years old.

It is even more profitable to rent retail premises than office premises - their payback period is 5-6 years. But there is an important limitation here: for such real estate, one of the key factors is the location. The premises must be located in central area in a high traffic area. Finally, it must be of high quality.

In general, commercial real estate loses to residential in only one parameter: the level of risk, since it is dependent on economic situation in the country and in a particular city.

For information on where to start and how to develop such an activity, see the following video:

How to organize such a business from scratch?

1. First of all, you need to find a suitable place for renting. In the case of receiving living space as an inheritance, the procedure will begin with the execution of documents confirming that the entrepreneur is the owner of the housing.
2. When looking for a ready-made premises, it is best to turn to the services of professional agencies that will help you evaluate the real cost of housing or commercial real estate: an inexperienced businessman can easily miscalculate.
3. Next, you need to complete the necessary documentation for the property. If this is commercial real estate and it is planned to lease it to special organizations (for example, those working in the field of catering), you need to take care of obtaining additional permits and conclusions from some services.
4. After completing the initial documentation, it is necessary to carry out redevelopment and repair: in the case of residential real estate, it is important to purchase a certain set of furniture and household appliances, since apartments that can be lived in immediately after settlement can be offered at a higher cost. In the case of commercial real estate, it is important to focus on increasing free space and the possibility of subsequent redevelopment according to the needs of the client.

In Russian practice, many people rent residential real estate without concluding an agreement - this allows you to get rid of the personal income tax in the amount of 13% and reduce the payback period. However, this comes with certain risks - in particular, those associated with the unreliability of customers. Therefore, both in the case of non-residential and in the case of residential real estate, it is necessary to formalize the relationship with the tenant.

Where to look for clients?

Finding customers through standard advertising options (posting ads in crowded places or printed publications) is not effective within rental business. Advertising can be done through social media(this is especially true for the situation of renting residential real estate) - the effect of "word of mouth" will work here.

In addition, placement on thematic sites and forums is suitable. For commercial premises, especially located in shopping centers, it is possible to put up a "for rent" ad with the owner's phone number. This will expand the circle of potential customers to all visitors to the shopping center.

Finally, there are 2 more effective ways to find customers - maintaining a thematic site or blog with unobtrusive advertising of services as a landlord, as well as distributing brochures and business cards.

Necessary costs

If an entrepreneur is going to engage in such a business, he must understand that among the main cost items it is necessary to include remodeling costs: in this case, customers are ready to conclude lease agreements at much higher rates (the difference can be up to one and a half times). This is because after redevelopment, the percentage of usable area most often grows, in addition, the room can be changed to fit your own needs.

Among the costs, it is also necessary to highlight:

• The cost of building or acquiring premises.
• The cost of the services of a specialist who can assess the market price of real estate.
• Expenses for the maintenance and security of the premises.
• Costs for electricity, water supply, etc.

Underwater rocks

One of the pitfalls is to determine the optimal investment of money. Often, inexperienced entrepreneurs incorrectly assess the value of a particular premises, thereby investing in illiquid objects, losing a large number of funds.

In addition, it is important to pay attention to the legality of the business, changes in legislation and the process of paperwork (primarily for commercial real estate).

Please note that the tax legislation in the field of rental business is constantly changing.

When calculating costs and the payback level, it is necessary to determine several development options - optimistic, most realistic and pessimistic in order to determine the approximate payback period of the object, as well as the fact how to diversify risks. It is imperative to have other sources of income in order to insure yourself against a situation of lack of money.

Pros and cons of this area

Such a business, like others, has a number of advantages and disadvantages that follow from its features. Among the minuses, one can single out the main one - the search for a tenant can take many months (this primarily concerns industrial facilities and commercial real estate in impassable places). As a result, even a high rental price will not be able to compensate for the financial costs that the lessor will have to bear during the entire period of downtime.

Also among the shortcomings should be highlighted:

• sufficiently long payback period;
• not very high level of profitability;
• high start-up costs.

In this situation, the only rational way out is the acquisition of liquid property (one for which there is always a certain level of demand). To do this, it is important to be well versed in this area or to contact the services of a specialist.

Business benefits include:

• long-term contracts for a period of one year or more;
• stable level of profit;
• income will be received by the landlord constantly;
• passive nature of making a profit (the landlord does not need to expend any effort after signing an agreement with the tenant);
• the possibility of organizing a business without registering as a legal entity.

Thus, the rental business is quite an attractive area for earning money. However, it is best to combine it with other sources of income in order to insure yourself against possible risks.

In the last issue, among other things, we talked about unusual idea of a Swiss farmer to rent cows to tourists - in this issue you will find out what else you can rent for profit, and, believe me, some of the ideas will simply stun you.

However, according to tradition, let's start with quite logical ideas of the rental business. For example, rental of textbooks.

The idea to create such a business came to Rodz after the end of his first year, when he managed to sell his textbooks, which cost $560 for only $18. Then Rodz decided to come up with an alternative to buying expensive textbooks that are only needed for one course of study.

On his website, MyBookBorrow.com, students can apply for any textbook and, if the rental price suits them, they can rent it for a year.

But not only students and schoolchildren quickly "grow" out of their textbooks. It turns out that educational games for kids can also be rented.

Two former teachers set up SmartyRents, a children's video game rental service. Their database has a huge number of games for children (starting from 9 months of age), which parents can order in online mode and receive it in an envelope by mail (after the expiration of the rental period, they are also obliged to return these games by mail).

But the next idea of ​​the rental business is more of a PR move than a full-fledged business, which, however, does not detract from the originality of the solution. The manufacturer of professional guitars, in order to increase the sales of their far from cheap instruments, invited potential buyers to test guitars before buying. Of course, not free.

Now any client can rent a guitar for up to 1 week, paying first the membership fee ($50), and then the rental price itself ($75 per day or $300 per week). Moreover, not only guitars themselves are rented out, but also accessories for them (headphones, straps, cables, covers, etc.).

But, of course, the most variations on the theme of rental are connected with the rental of clothes. It turns out that it is profitable to specialize not only in the rental of wedding dresses and masquerade costumes, but also in designer clothes. As does the New York company Rent the Runway, which has the latest collections from leading fashion designers.

The technology of work is simple - customers choose a suitable dress from the assortment presented on the site, place an order, pay the rental cost, which is approximately 10% of the cost of the dress (ranging from $50 to $200), and receive their dress in a special case by the postal service.

At the end of the rental period, which ranges from 4 to 8 days, the client returns the dress again through the services of the New York Post.

Transitional Sizes has gone the same way, although their services are aimed at women who are losing weight, which means they are not ready to buy new clothes until they lose weight completely (at least they naively believe in this).

Be that as it may, on this pseudo-rationality of women who are keen on diets, the company earns good money by offering ladies to rent clothes of the right size for up to one month, paying for it only from 3 to 25 dollars, and at the end of the term, return it clean and in good condition .

But this is not all the options associated with the rental of clothes. Until recently, the niche of pregnant women who wanted to look fashionable in an “interesting” position remained uncovered.

American housewife Marcel Costello faced this problem on her own and without hesitation organized her own company Rentmaternitywear to rent dresses for pregnant women.

At the same time, Mrs. Costello not only rents dresses, but also sews them herself, which increases her profit by an order of magnitude.

The cost of renting dresses for pregnant women varies from $35 to $70, depending on the length and quality of the dress. $35 is renting a dress for a week, $50 for two weeks, $60 is renting a new dress for a month.

The selected dress is delivered to your home by the specified date by FedEx courier service.

At the end of the rental period, the dress is returned to the Rentmaternitywear store, without pre-washing, cleaning, etc.

Well, now it is time to talk about ideas whose rationality is less obvious.

So in the Japanese city of Yakohama, a Candy pet store was opened, which can be rented. Buyers are allowed to take pets on short-term rentals before they decide to buy one. First of all, we are talking about dogs of all stripes and sizes.

The point of this business idea is that buyers, once taking a cute funny puppy home, are unlikely to want to give it back.

But if the owners of a Japanese rental store hope to find a permanent family for their pets in this way, then FLEXPETS specializes in rental, training dogs in such a way that owners and tenants can be sure of their good behavior and obedience. In the range of dogs of all sizes, shapes, colors and temperaments.

In addition, the dog is brought to you with his food and favorite toy so that the animal does not feel discomfort. Without fail, the dog is equipped with a collar with a GPS sensor and a temperature sensor in order to provide her with comfortable conditions of stay (temperature, safety). The entrepreneurs do not seem to care about the stress experienced by animals that have managed to become attached to their temporary owners.

And in conclusion - the apotheosis of the absurd.

Chinese businesswoman Xu Lisha has opened a rental agency for... bridesmaids.

The idea of ​​​​arranging such a mildly strange rental came to Xu after she herself was offered to become a bridesmaid for a fee. Seeing in this idea the potential and a promising niche for business, she decided to take a chance and make this type of business the main source of income.

The Chinese businesswoman is looking for her performers for the role of bridesmaids among university students.

Basic requirements: a beautiful face, a good figure, well-groomed, stylish hairstyle and good manners.

But the Japanese have established a business of renting entire ... families.

Company Hagemashi Tai offers to rent a variety of relatives from the farthest to the closest - spouses and parents. Distant relatives are played by actors for a moderate fee. Most often, their role is to be present at funerals, weddings, and for an additional fee, they will also make a congratulatory or condolence speech there. By the way, you can also rent a spouse for a while. Moreover, services for renting a husband are offered in two versions - the first husband is rented for a single mother with children in order to do some housework, and the second option - a trial marriage - for brides who want to experience the feelings and sensations of a wedding and marriage before a real marriage.

As you can see, the imagination of entrepreneurs is truly limitless. And the most amazing thing is that even crazy, at first glance, ideas find their buyers.

And therefore, if traditional types of business do not inspire you, then come up with your own idea - as all the entrepreneurs from our reviews did in their time.

And to spur the imagination, use the author's development of our portal universal designer of business ideas "Tarot 1000 ideas." With this set, you'll generate more ideas in a month than your competitors can come up with in a year.

This set combines almost all effective techniques that help to go beyond patterns and stereotypes. At the same time, the focus is always on the applied task of not developing the imagination “in general”, but searching for new, original ideas and solutions applicable in business.

The rental business is a great destination for small businesses. Rent allows the consumer to save money, and rental services today are in the trend of the so-called "economy of participation", which has replaced the economy of ownership.

For major cities rental service has long been part of everyday life. Cars, offices, tools, clothes, etc. are rented out. And all this finds its consumer. The high demand for this service is explained by the popularization of reasonable consumption and the desire of people to save money. Service activity increases during crises. What is a hard time for most industries, but for the rental business a growth impetus.

The idea of ​​renting out things is usually implemented by novice entrepreneurs who try to start with minimal costs and a simple scheme of work. In fact, this area of ​​\u200b\u200bactivity can be called a partially passive type of income, since you still have to take care of the things that you offer for rent. Appliances need to be repaired, clothes need to be dry-cleaned. But all this is trifles. We can assume that the rental business is one of the simplest in terms of organization and management.

Abroad, this type of service has long been in great demand. The market is developing along with the idea of ​​a shared economy - the so-called "economy of participation", when consumers prefer not to own, but to use things.

People are positive about this prospect. In Russia, the idea is actively gaining momentum, entrepreneurs are coming up with new rental services. According to a social survey, 45% of Russians are ready to take various things of other people for use.

To open a rental business, you need start-up capital - its amount depends on the cost of the things you plan to rent. The amounts can vary from 10 thousand rubles to 3 million rubles and more. It all depends on the idea and your budget.

How to choose the right idea for home production

To do this, you need to answer several questions:

What goods do people actively rent?

What is the level of competition in the niche?

How much investment will be required?

How much can you really earn from this?

Does this idea have development prospects?

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

By answering these questions for yourself, you can evaluate any business idea in terms of entrepreneurial opportunities, profitability and prospects.

Investments: 220 thousand rubles

The essence of the idea is to rent a photo booth for various events. In recent years, paper photographs taken in photo booths have become popular among Russians. In the opinion of modern young people, it is “old school”. This was influenced by the development of Instagram and the use of photo booths as entertainment for the holidays. The photo booth is supplied with a set of comic props and is used at wedding celebrations, corporate parties, etc.

To start a business, you just need to buy equipment, rent space, purchase consumables and launch advertising. A photo booth with high-quality photographic equipment will cost about 200 thousand rubles. Everything else will take another 15 thousand rubles. You can earn about 50 thousand rubles of net profit. You can learn more about this type of business.

Investments: from 20 thousand rubles

Renting out dresses is a fairly popular and profitable service, as many of the fair sex apply for it. At any significant event, every woman wants to look perfect. However, there are not always funds to buy expensive outfits. Dress rental is a smart alternative to save money. And for an entrepreneur, this is a good idea for making money.

To realize this idea, you do not need a lot of money and effort. The main thing is an entrepreneurial spirit and a sense of taste: thanks to this, you can buy profitably and earn money successfully. The amount of capital does not play a serious role here. Experienced entrepreneurs say that it is possible to open a dress rental business even with a budget of 20 thousand rubles. Read on for details on how to do this. Such a service is relevant only for large cities with a population of at least 500 thousand people.

Investments: from 50 thousand rubles

An interesting idea for a service that replaces conventional libraries. The essence of the idea is to provide a book for rent. The client just needs to go to the site, order books - and the service will send them by mail (or by courier). You can rent a book at any time (paying the daily rate), and then return it by mail. Considering the popularity of reading and the high prices of paper books, this idea may be successful in the market.

Investments: from 300 thousand rubles

rental service jewelry gain popularity. It will be relevant for brides, graduates and other girls who pick up jewelry for an evening out. Income is generated from the receipt of daily and hourly rent for the rental of jewelry. This way of earning is in the category of medium reliability, since according to available estimates, the profitability of a business is up to 30%.

Investments: from 50 thousand rubles

The essence of the idea of ​​​​earnings is to rent a game console by the day. But before starting such a business, check the demand. To do this, place an ad on sites like “Avito”, “Yula”, “From hand to hand”, make posts in city groups on social networks. And then evaluate how many people responded to your ad, or at least viewed it.

If there is demand, you can buy a game console. The most popular XBox and PlayStation. Their average cost is 30 thousand rubles. You also need to purchase discs with games. This service will be relevant among young people. It is also possible to provide a game console as entertainment at events.

Investments: from 100 thousand rubles

The promotion of a healthy lifestyle and the emergence of bike paths on city streets increase the demand for bike rental. People began to ride bicycles more often and buy them more often. And those who do not have the opportunity to buy a bicycle or simply have nowhere to store it, turn to rental services.

Ready-made ideas for your business

To start a business, it is necessary to conclude a lease agreement with the city hall for a retail outlet and purchase equipment - 10-15 bicycles are enough to start. It will take about 100 thousand rubles. Bicycle rental is relevant in the warm season - from May to October. But for the winter period, you can retrain and organize a rental point for sleds, ice skates, etc., so as not to lose your place.

The business is profitable and low cost. The profitability of a business can reach up to 300% - this allows you to recoup the initial investment in a few months. You can find out more about opening a bike rental

Investments: from 10 thousand rubles

The idea of ​​the business is to present radio-controlled toys for rent. The best place for this is the territory of the shopping center, where the children's play area is located. Such toys attract the attention of not only children, but also adults.

You can rent cars, helicopters, robots, flying fish with helium, etc. Such a rental point occupies only a couple of square meters. With minimal investment, you can implement a profitable business that will bring 2 - 3 thousand rubles a day. A mini-business pays off in the first week and is able to bring about 50 thousand rubles a month.

Investments: from 200 thousand rubles

The essence of the business: the provision of musical and lighting equipment for temporary use. All this equipment is needed for event organizers: weddings, corporate parties, presentations, concerts, etc.

Ready-made ideas for your business

Professional equipment is expensive, so the amount of start-up capital can vary from 200 thousand rubles to several million. To purchase a mixing console and several active speakers, you will need at least 200,000 rubles. You can earn 50-150 thousand rubles a month on this.

Investments: from 200 thousand rubles

The idea is suitable for aspiring entrepreneurs with a minimal budget. It is easy to manage and profitable business. The service is popular with children of primary school and preschool age. So even with a low rental price, you can make good money. Keep in mind that baby car rental is a seasonal business, so locate in a crowded area such as a park to recoup your initial investment.

To start, you need about 200 thousand rubles. Of course, you can meet a smaller amount, but you will earn much less. The monthly profit of car rental for children will be about 70 - 120 thousand rubles. You can recoup the initial investment in 2-3 months.

In the winter season, you can run the rental of sleds and ice-boats. Another option to make the business year-round is to open a rental in a large mall. So you solve two problems at once: with seasonality and inventory storage. You can read more about the opening of children's car rental.

Investments: from 300 thousand rubles

Today, many people think about health and lead an active lifestyle. In this regard, the demand for sports and tourist equipment is growing. Tents, boats, skis, skates, roller skates, skateboards, etc. - Few people own all the necessary items. For such people, sports equipment rental works. Every year this direction becomes more and more popular.

Investments: from 20 thousand rubles

Freelancers, individual entrepreneurs working from home, do not have their own office. But sometimes they have to hold meetings with clients. For such cases, there is a service offering to rent an office for a short-term lease.

By providing such services, you can organize a profitable business. The initial capital will be minimal - about 20 thousand rubles. An entrepreneur needs to find a suitable office space with good conditions, with office equipment and rent it with the right to sublease.

Ready-made ideas for your business

It is desirable that the office is located in the center, because often there is business activity. You can rent an office for an hour to lawyers, teachers, psychologists, photographers, entrepreneurs who sell various goods and make presentations. There are many potential clients. Such an office can earn 2-3 thousand rubles per day. Then the monthly income will be 50-90 thousand rubles.

Investments: from 10 thousand rubles

Why can animals be rented? First, for photo shoots. For example, for New Year's photo shoots, huskies, Samoyeds, and Labradors are invited to shoot. Secondly, a service has recently appeared, when different animals are brought to children's events. Parrots, rabbits, raccoons, monkeys, minipigs, etc. are popular. Thirdly, in Japan they came up with a service when an animal can be rented in order to decide whether it is necessary to start it. After all, very often children ask their parents to get a rabbit, a hamster, a chinchilla, etc. Found such a solution. However, it is not recommended to rent cats and dogs - these animals are very difficult to survive the change of owner.

Of course, there are many nuances in such a business. Not everyone can do it. But with proper organization, this business can bring good income. For example, the cost of renting one animal at a celebration is from 7 thousand rubles per hour, accompanied by an instructor.

Investments: 50 thousand rubles

The business idea is to rent chocolate fountains for celebrations, weddings, corporate parties, etc. The chocolate fountain is a multi-tiered metal structure that is powered by the mains. But instead of water, melted chocolate cascades down it. Fruit is dipped into it - and it turns out not only a spectacular, but also a delicious dessert.

The size of the fountains can be from half a meter to two meters, include 3-7 tiers. The cost of the equipment depends on the size. The device itself is made of stainless steel and is strong, so you should not worry about repairs.

To start making money on rent, it will be enough to purchase several chocolate fountains and related supplies. The initial capital will be 50 thousand rubles. For one event, the fountain brings 12-15 thousand rubles. This means that it is enough to complete 3 orders for the investment to pay off. If you are planning to start this business, then this one will come in handy.

Investments: from 50 thousand rubles

For repair or construction work, various tools are needed. Many of them are expensive, or they are used once or twice and it is irrational to buy them. In such cases, a person can come and rent the necessary tools. Drills, hammer drills, lawn mowers, etc. are in demand. It is not difficult to organize such a business. Your task is to purchase tools and establish sales channels. As an "office" you can use the garage.

Investments: from 10 thousand rubles

At many events, you need to decorate the space and use props. For example, weddings, presentations, outdoor photo shoots, etc. To add entourage and atmosphere, a variety of things that are provided for rent can be used. Vases, paintings, arches, armchairs, vintage items, screens - whatever! In this case, it is not necessary to purchase new decor or props. If you are a creative person, you can buy things at flea markets and restore them.

Investments: from 50 thousand rubles

The business is to rent quadcopters for filming. Now this service is in high demand. Photographers and videographers, advertising agencies, builders and engineers can contact you - after all, shooting from a height of 30-40 meters is needed not only for beauty and entertainment, but also for work.

To start a business, it is enough to purchase equipment and distribute advertisements. The initial cost of the drone is 15 thousand rubles. But buying the cheapest option is not recommended. Particularly desperate economists can assemble a drone from ready-made parts that are sold on Chinese sites. It will come out cheaper, however, not the fact that it is better. See for yourself here.

How much can you earn on this? It depends on you! It depends on how actively you will look for orders, how you organize work, what equipment you will purchase. At least, similar offers to the markets are in demand and bring a stable income to entrepreneurs.

Investments: 200 thousand rubles

Many holidays require carnival costumes. At the same time, the product is relevant for both children and adults. Buying a suitable outfit for a one-time event is impractical. First, it's expensive. Secondly, such a suit is unlikely to come in handy again. Therefore, many turn to the rental of carnival costumes.

There is a special excitement before the New Year, so you need to start in early autumn in order to have time to "swing" to the peak of sales. Read about how to open a carnival costume rental.

Investments: from 100 thousand rubles

Today, the market for children's goods is oversaturated as never before. But the service for renting children's things will help you stand out. The following children's things are usually rented: strollers, chairs, cars and toys, clothes, walkers and swings, carnival costumes, cribs, useful gadgets such as baby monitors, automatic cradles, etc.

You can purchase all these goods in commission stores, through the Avito website, etc. Some of the goods can be purchased new. In general, opening a children's goods rental business is quite simple. But difficulties may await you already in the process of work. It is necessary to carefully monitor the cleanliness, packaging, serviceability of all things.

Investments: from 200 thousand rubles

The rental of household appliances and furniture is relevant for people who rent housing or an office. It is much easier for them to rent equipment than to buy it in someone else's premises, and then solve the problem with them when moving.

This area is characterized by long-term lease agreements - usually concluded for a year. The most demanded positions: washing machines, TVs, refrigerators. Of the furniture, tables and chairs are in demand (you can also rent them for one-time events), sofas and wardrobes.

If you consider how many people rent housing and how many entrepreneurs rent offices, then the potential for earning is limitless! In addition, there is a special group of equipment - professional cleaning equipment: vacuum cleaners, steamers, air disinfectants, etc. All this equipment is expensive, so not everyone is ready to buy it. But to rent to carry out general cleaning - do not mind.

Investments: from 250 thousand rubles

Segways, gyroscooters, gyroboards are vehicles that are now popular among young people. Opening a rental point is a profitable idea. You will need to purchase 2-3 pieces of equipment. At the initial stage, this will be enough. The purchase of electrical equipment is the main item of expenditure. But if you buy used segways, you can save up to 50%.

Any crowded place is suitable for a rental point: a park, an embankment, Town Square and others open areas for relax. Under favorable conditions, the daily revenue can amount to 10 thousand rubles, and the profit per month can reach 150 thousand rubles. But do not forget that this is a seasonal business that lasts a maximum from April to October.

Pitfalls of the rental business

Before organizing a rental business, it is recommended to contact lawyers and draw up a competent contract that you will sign with clients in case of damage to property or theft. This will secure your investment. Also, do not forget to take out insurance on all property. Such legal support measures, although they require a small investment, but in the future you can receive compensation in the form of payments from the insurance company or client.

There are many nuances and subtleties in this case, but they usually depend on the direction of work.

How to find clients

In this business, it is very important to establish sales channels, since profitability depends on a stable flow of customers. Ideally, a thing should constantly work and generate income.

place rental ads on various resources such as Avito. Post photos of things detailed description and cost of rent

Tell us about your services on social media networks. For example, if you opened a dress rental, then it would be appropriate to maintain an account on Instagram;

in major city and with a good assortment, you can create a website, download a catalog with prices, terms of the contract and reviews.

1795 people are studying this business today.

For 30 days this business was interested in 898409 times.

Now it is almost impossible to find such a person who would never think about starting his own business. After all, working for yourself promises a high income, if everything is organized correctly.

The main problem is that you can start any business only when a good idea has been formed in your thoughts and a competent plan has been drawn up for its implementation.

One of the most popular ideas is to organize your own car rental. Many people try to open a rental business, because it seems like such a simple thing to rent a car for a while and in the end get paid for it. Indeed, this type of business activity is one of the most accessible, since most people who need a car prefer to rent a car to use it as a taxi, or are looking for a lease.

But, like any other type of entrepreneurship, it has its own characteristics. Before you decide to transfer the car to someone else's use, you need to consider a few very important nuances. Initially, it is necessary to correctly draw up a contract and indicate the main terms of the transaction. This type of earnings carries certain risks and as a result, you can lose a lot of money.

To prevent this from happening, you need a properly drawn up business plan, in which you will include all the planned expenses and incomes, as well as possible errors. But how do you know exactly what costs you will have to incur, and what will be the profit? What you need to remember in order not to create unnecessary problems for yourself? Let's try to figure this out.

Initial investment

Earlier we wrote that many consider this type of business to be one of the most profitable. Initially, only a small initial investment is expected. Partly it is. But only in part.

There are several important "buts". If a person is going to rent a car that has been exchanged for more than a dozen years, he must be prepared for unpleasant consequences. When traveling by such a car, especially without technical training, a potential tenant is practically guaranteed a breakdown on the road. This, in turn, may lead to demands for a refund and even compensation.

In order not to get into such a situation, you will need to carry out a complete diagnosis and necessary repairs of the machine, especially the old one. Identified malfunctions in a domestic car can cost an average of 20,000 rubles. Correcting and bringing an old foreign car into proper technical condition can cost up to 50,000 rubles or more. The best option would be if you, understanding the vehicles that you sell, can replace and repair everything you need yourself. This will save you a lot of money.

You will also have to spend money on acquiring the status of an individual entrepreneur or creating an organization. In theory, you can also engage in illegal business activities, but it’s better not to take risks. The legislation establishes a great responsibility for this.

Annual investment

And, of course, you should not build illusions that to organize a business you will need to spend money on only one-time technical training. Rental cars will inevitably require maintenance at least every year. Or maybe more often. In this case, how lucky.

There are necessary expenses, without which a car for rent will quickly turn into a pile of useless metal. It is unlikely that there will be a client who wants to pay his money for a rattling and constantly breaking vehicle.

Also, over time, it is worth thinking about expanding the business and accumulating the necessary amount for a major overhaul and the purchase of another car. And then - more and more. Business should not “stagnate”, it is necessary to strive for continuous development and improvement.

Some funds will have to be spent on advertising. For example, ads in newspapers and magazines, creation and maintenance of a website on the Internet, and in the long term - advertising on a local TV channel, otherwise customers will not be able to find out about the existing service.

In addition, every year you will have to renew your car insurance by purchasing an unlimited OSAGO policy. Without it, the car simply will not be able to move. In some cases, you will have to spend part of the money annually to organize a convenient parking lot.

Monthly investment

Being engaged in the organization of the lease, everything else will have to bear the current costs. The need for them will definitely arise every month. A certain amount will be needed for both current repairs and maintenance of your car. Do not forget about such "little things" as changing oil and other technical fluids.

The appearance of the car should also be as presentable as possible. After each use, it must be completely washed, and even better - also dry-clean the interior.

Someday a successful tenant will save up for his own parking lot, but for some time the car will be forced to spend the night in “foreign” parking lots. And of course you have to pay for security.

If things "go uphill", then it will be necessary to use the services of accounting organizations. With their help, you will be able to correctly calculate all taxes and fees from income-generating activities.

In order to search for potential tenants, you may have to spend funds to gain access to various databases.

Organization of workflow will require the cost of various office supplies and consumables: printer ink, paper, staplers, prints, and much, much more.

Income

So, how much can income from well organized business for car rental? It depends on several factors.

1. The class of the car being rented. For example, if a domestic car is rented, its rent will be no more than 1000 rubles per day. A foreign car will cost the tenant more: from 1,200–1,500 rubles for a Hyandai Solaris car and up to 2,000 on average for a foreign car like FordFocus.
2. Number of cars for rent. Several middle-class cars will allow you to receive at least 30-90 thousand rubles a month, and maybe even more. For a year, income from renting several cars can reach up to 1-2 million rubles. The income for renting one car will be much more modest - approximately at the level of 300-400 thousand rubles a year.
3. The type of locality in which the landlord operates. AT small town there will be no strong demand. In this case, maintaining a large fleet of vehicles is completely unprofitable. 1-2 cars for rent will bring about 200-300 thousand rubles of income per year. And vice versa - in the center of the metropolis, it will be necessary to try to increase the number of vehicles. High demand can provide you with a profit of up to 2 million rubles a year.
4. Rental specifics. The rental car can be equipped with additional decorations and luxury for special occasions such as weddings and anniversaries. Or cars are provided for rent for traveling and conquering off-road. The price for them can be even higher than for representative models. As a result, the income will be much higher.

Profit

The level of income is a significant indicator. The only thing that matters is profit. What is the difference between these two concepts? Income represents all the financial resources that a company or citizen has received from entrepreneurial activities. And profit is the amount that remains if taxes, fees, expenses and other costs that arise in work are deducted from income.

What needs to be deducted from income to see profit? First of all, these are VAT - 18% and personal income tax, which is 13%. A legal entity will pay a tax on its income in the amount of 20%.

In addition to taxes, you need to take into account the costs of servicing and maintaining cars, paying for parking, buying insurance, etc. Only if you subtract all this, you can find out how much profit the landlord will receive in the end.

Many aspiring entrepreneurs are intimidated by the need to incur so many expenses. As a result, they abandon the idea of ​​their business. This is extremely wrong, because there are many ways to save money and, as a result, get a decent profit. For example, you can switch to a simplified taxation system, according to which you can pay only 6% of your profits and not worry about anything else.

Also, in this case, there is no need to purchase a cash register and special equipment.

In extreme cases, you can save on parking and just park cars near your home or office. This is not as safe and somewhat risky, but such a risk is often well worth it.

Common mistakes when renting a car

So, according to statistics, when organizing a car rental, the following mistakes are most often made.

1. Purchasing for rent a new car or a used car at an unreasonably high price. It makes absolutely no sense to buy a new car. It will simply pay for itself for a very long time. It will be ridden by many different people who are deeply indifferent to its condition. They obviously will not spare the car. Therefore, there is absolutely no point in overpaying. Instead, it is better to buy a few used cars without additional options.
2. The appearance and aesthetic component of a used car do not matter. You should not waste time choosing a car without a single scratch and with a perfect interior. The main thing is that the body should not be rusty, especially the thresholds and bottom, and the motor and main systems should work smoothly. Thus - the main priority is the optimal ratio of price and quality. The less the car costs, the better for the business.
3. Search for tenants. It must be remembered that the main goal is to make a profit. The identity of the tenant should be of little interest to you, the main thing is that he pays the money on time and provides a passport with a mark on the registration of residence.

Do you want to start a car rental business? Then read detailed instructions from the first person from the owner of the car rental point Natalia Starikova.

Car rental is a business of providing vehicles for temporary use.

Subjective view

Before getting into car rental, my husband and I used car rental services ourselves for many years. Whether it's Moscow, where we lived at one time, renting an apartment, St. Petersburg, Black Sea coast, where the presence of four wheels makes the rest much more interesting and varied, or my hometown where we visit from time to time.

Communicating with people who rented cars to us, we gradually became imbued with a desire to start this type of business, especially since the information they shared made it possible to avoid the mistakes of many novice car rental companies. Perhaps the idea of ​​owning a car rental point would have remained in the plans, if not for a combination of circumstances.

A maternity leave, a mortgage, and a car loan are wonderful in isolation, because they mean a family, a separate apartment, and a new car. But all together, these three phenomena become a very heavy burden that falls entirely on men's shoulders. Shortly before I stopped working, we bought me a car that was to be paid for over three years.

Once, having calculated how much money remains after paying all the contributions, I made a site on my knee about a new car rental in our city and posted several free ads on city boards. The calls went pretty quickly. Naturally, I explained to the callers that all the cars were in overclocking, and there was only one available. Most found it too expensive, but there were those who were satisfied with everything. A month later, I calculated the results, in 30 days the car brought one and a half monthly payments. A month later, we bought two used budget foreign cars, and things started to go well.

The truth of life: car rental market statistics

What is the car rental market like today? What kind of money is spinning there, and who uses car rental services?

For a long time it was almost impossible to find reliable information on these issues. After a long search, I found a press release from a large marketing agency in FOLIO Research Group, whose specialists researched the car rental market in the first half of this year and published some results.

So, in 2012, 27,200 cars were leased in the country, of which 76% were in Moscow and St. Petersburg. The market volume amounted to 21.8 billion rubles.

It turns out that one car brought its owners an average of 21,800,000,000 / 27,200 / 12 = 68 thousand rubles. per month. Considering that this includes expensive limousines and business-class foreign cars for corporate clients, the figure looks plausible.

The share of individuals (who took cars not for special occasions) among the customers of rental points amounted to 16%. It turns out that outside the two capitals, only 27200 * (1-76%) * 16% = 1044 cars! All over Russia! In my opinion, this speaks of the huge potential of the market.

As for the structure of demand, it looks like this:

Statistics taken from Rossiyskaya Gazeta. The survey was conducted three years ago, but little has changed in that time. As then, today, most customers turn to car rental to rent a replacement car when their own car is being repaired, or the old one has been sold and the new one has not arrived yet.

Car rental as a business from my point of view

I think car rental is a great business idea.

1. First, she does not require high investments. You can start with a couple of cars and expand gradually. And a fleet of 10 cars will allow you to have a sufficient level of well-being and do only your favorite things. In the absence of force majeure circumstances, you invest only once in the purchase of a car itself. After that, it remains to pass the inspection in a timely manner and pay for insurance. And when the car has worked out a certain amount of resources (in 2-3 years), you can sell it (in the worst case, for spare parts, but they are also not cheap).
2. Secondly, she does not require a lot of time. You can run a business and work at the same time at the main job. During the day you answer calls, and after 18 hours you only need to drive to the parking lot a couple of times to receive and return cars.
3. Third, she does not require unique personal qualities and professional skills. You don't have to be a talented salesperson, be creative, or have a special ability to persuade. In our time, a car is an essential item, so the service will sell itself.

Legal issues

Organizational form

You can register as an individual entrepreneur or create an LLC. For a small car rental point, where one person is both the founder and the only employee, it is easier to register as an individual entrepreneur. Registration with the tax service itself will be much easier, subsequently you will not have to keep accounting records and follow the procedure for conducting cash transactions. As an individual entrepreneur, you can freely dispose of the money received.

Another point is related to taxation. You can withdraw the money earned by the LLC as a salary of yourself as a director (then you will have to pay another 13% of personal income tax) or as dividends (only once a quarter, in which case the personal income tax rate will be 9%). OKVED code choose 71.1 "Rental of cars".

More detailed information Read about all the organizational steps that you need to take to open your own business in our material how to open your own business. And the article what is better to open an individual entrepreneur or LLC will help you figure out which organizational form is best suited for your chosen activity.

Taxation

Car rental services allow you to choose from three special taxation regimes: STS 6%, STS 15% and patent system. If you purchase cars under a sale and purchase agreement, it is more profitable to pay tax under the 6% scheme on income. If cars are leased, it is more convenient to pay 15% of the difference between income and expenses, because lease payments reduce the tax base. Finally, you can buy a patent, its value is set in each region separately.

I am registered in Moscow, according to the law of the city of Moscow "On patent taxation", the potential income from the provision of rental services is set at 900 thousand rubles. in year.

The cost of the patent will be 900,000 * 6% = 54,000 rubles. in year. I show a lower income, I own cars by right of ownership, so it is preferable for me to pay 6% of the amount of income.

Do you want to know how to save on tax accounting? We bring to your attention an overview of the My Business online service, which allows an entrepreneur to independently manage all the accounting without resorting to professional accountants, and at the same time without spending a lot of time and effort on it.

Organizational problems

Let's move on to the most important - the details. As you know, it is in them that the devil hides. In relation to business, these are those, at first glance, secondary issues that sometimes you do not pay attention to. Communication with sales managers at Trade-in car dealerships, employees and owners of car rental points where I rented cars myself showed that it is precisely ignoring these “little things” that usually leads to the collapse of business ventures. And yes, they don’t write about this in articles flooding the Internet with examples of business plans written by people who have no idea about the features of the functioning of a company of one profile or another.

I'll tell you right away: I write only about what I know from the inside, that is, about the activities of a small company located in a prosperous city of regional significance in central Russia. Large metropolitan companies play by their own rules, which I know only theoretically.

Vehicle selection

The most important thing is to choose the models that will form the backbone of your fleet. In resolving this issue, you should focus on customer requests. People who want to rent a car from us fall into three categories. Most just want "something cheaper". This is understandable, given that the monthly cost of renting the cheapest car (taking into account all discounts) approximately coincides with the average wage (according to the State Statistics Committee, in April this year it was 29,453 rubles).

A slightly smaller part wants "something cheaper with a gun". As a rule, these are women and young people who drove mechanics only during training. Considering that now they are allowed to take the driving license exam immediately on cars with a machine gun, the proportion of such clients will grow. Finally, 10 percent are ready to take any car, regardless of price. This is the most affluent part of the clientele, accustomed to driving good cars.

Which machines to choose for each of these customer groups?

Five years ago, the lowest price segment was densely occupied by domestically produced cars. Very large players with fleets consisting of hundreds of VAZ cars worked on the Moscow market. These companies could afford to provide services at a very low prices. We ourselves sometimes took a nine for 700-800 rubles per day to Eleks-Polyus, and classics could be found for 500-600 rubles per day.

Now it is not profitable for a rental company to buy domestic cars. Tariffs remained at the same level, but the price of a car has grown very much. A used Lada Granta will cost one and a half times more than a Daewoo Nexia of the same year of manufacture, but you can rent it for a maximum of a thousand rubles (the reputation of the Zhiguli has not disappeared anywhere).

Therefore, it is better to make the backbone of the fleet of budget foreign cars. Usually Daewoo Nexia, Chevrolet Lanos (now ZAZ Chance) or Renault Logans are purchased for these purposes. In my opinion, the Daewoo Nexia is the optimal model. At one time, we took Lanos several times and were very unhappy with the voracity of this car (in the city it “ate” up to 14 l / 100 km).

Renault Logan has now risen in price a lot, and the “fragility” of this car makes it unreliable. Just the other day in the cabin I listened to a story about a man who bought 15 new Logans. All his cars did not last even a year. Remember: people who take a budget car will not save it. Nexia- it is the most durable machine in conditions of intensive use.

One more moment. It is better to take a used car, at the age of 2-3 years. A three-year-old Nexia costs almost half the price of a new one (after the end of the warranty period, the car loses sharply in price), which means it will pay off twice as fast.

Of the cars with a gun, budget Koreans are best suited. A three-year-old Hyundai Accent costs around 300 thousand, ZAZ Chance with an automatic transmission will cost the same.

As for cars for dear customers, the choice is yours. I believe that it is pointless for a small rental company to buy a car specifically for this category. If a person calls who is used to driving good cars and is ready to pay for it, then I offer him my personal car.

The subtleties of doing business

In this section, I will talk about the most “problematic” moments of car rental operation. So, you have chosen and bought the cars, now they need to be insured. And then the surprises begin. If there are no problems with OSAGO (be sure to set “unlimited number of drivers” in the options), then it is almost impossible to make CASCO for a rental car. Most major insurance companies officially refuse to insure cars intended for rental, and if they do, the rate can reach 40% of the market value of the car.

What to do?

Choose the cheapest contract. This year, the Supreme Court of Russia finally protected drivers from insurers and issued a ruling that the insurance company is obliged to reimburse the cost of a stolen car, regardless of where the documents for the vehicle were located and who was allowed to drive the car at the time of theft.

Be sure to install a tracking system in each car. This is a device that tracks all the movements of the car and sends information about its location to your phone at regular intervals. The cost of such an apparatus is 5-10 thousand rubles. depending on the model. A well-hidden beacon will not only help to quickly detect the car in case of theft, but will also let you know if the client has violated the territorial restriction and left, for example, to another area, which is prohibited by the contract.

Where will the cars be parked?

If a total Since the number of cars does not exceed 10, and at the same time at least half of them are on the road, it is best to keep unoccupied cars in an open parking lot near a large shopping or office center. It is good if it is located near the railway and bus stations, because many customers come from neighboring cities. Another option is to rent parking spaces in a paid park and ride.

Next stage - advertising people need to know about your company. It is now accepted that The best way small business promotion is the creation of an advertising site. Of course, a beautiful website will be a good help, but in a small town, most people (including my husband) first look at the "services" section in the local advertising newspaper if necessary.

Place an ad in the newspaper, which is mailed every week, pay for a VIP ad with a photo in Hand to Hand (most new clients come to us from there) and Avito. Another effective way to promote is to register in all sorts of local yellow pages. At least when I search for “car rental in city N”, city industry directories are shown first.

Now that customers have come to you, you need to take measures to minimize the risks. To do this, answer a few questions.

• First of all, will you rent cars to residents of other areas? Many rental companies refuse to serve non-resident customers, motivating the decision by the reluctance to subsequently look for their car in remote regions. In my opinion, this is a fear from the series "I blow on the water." I myself, when I come to my parents or on vacation, I rent a car, for this, such services are intended. A law-abiding person will adhere to the terms of the contract under any conditions, and the issue of registration will not stop a potential offender.
• Secondly, what daily mileage limit will you set? The standard limit is 200 km. This border helps weed out taxi drivers who take the car to bomb. However, they usually warn about this immediately. Do you need such clients? If the car is old, and the person is ready to pay at an increased rate, then why not? Another nuance is the territorial limitation. By default, the machine is operated in only one region. If the client immediately warns that he needs to go to the neighboring region, then we meet him halfway without raising prices.
• Thirdly, will you rent cars to young drivers, that is, people under 21 years old and with a driving experience of less than 3 years?

The last question is related to pledge. Usually, a rental company, when providing a car, withholds a certain amount from the client (5-10 thousand rubles), which serves as a guarantee in case of minor damage due to the fault of the driver and the need to pay traffic police fines. If the client asks, we agree to provide a car without a deposit, increasing the rate by 20%.

fines for violating the rules of the road is a separate conversation. We had clients who received three notifications per day. Include in the contract a clause on the obligation of the tenant to pay a fine within 10 days (otherwise, an obligation to pay a penalty of 300% arises).

If you have a contract, you don't have to worry about fines at all. The Administrative Code states that the owner vehicle is not responsible if another person was driving at the time of the traffic violation.