The category of "business from scratch" can safely include the activity of renting apartments for rent. At the same time, you can not own apartments, but also earn money on short-term rentals. All that is needed for this is to find housing, the owners of which are ready to provide it on a sublease basis. Sublease is a form of agreement in which the right to rent an apartment is assigned.

Such a business may seem understandable and easily organized. But not everything is so smooth and calm. There are a lot of apartments for daily rent, but not all of them bring normal money, and some do not justify the money invested in them at all.

Well, if the property already has a couple - three apartments. Even if it is one-room (the most popular on the market), then the profitability will be higher. If there is no such property, you will have to rent housing for a long time and already rent it out for daily or hourly rent.

The whole difficulty in organizing the case comes down to finding suitable housing. Many owners, having heard the word "daily rent", immediately associate it with drunkenness, prostitution and other negative things. And no amount of persuasion can change their minds. Although, in fact, such apartments rarely need further repairs, unlike apartments in a long-term lease.

It is not profitable for subtenants to keep housing in poor condition, because they simply will not have customers. After each check-in, the apartment is carefully cleaned. What can not be said about long-term rent: tenants (and among them there are many young people) in 90% of cases do not monitor the condition of the apartment. And they walk and drink in such apartments no less.

“In order to conclude a sublease agreement for an apartment you like, you have to lie a little to the owners. I say that I have contracts with some firms to accommodate people who come on a business trip. And in this case, the tenants will often change. If you agree to these terms, then I will pay you a little more rent. Homeowners are worried at first, but when they see that everything is in order with their apartment, they calm down. And the opinion of the neighbors and chairmen of the HOA is already indifferent to them, ”says the Rasklad user on the nasutki.borda.ru forum.

It is best to look for apartments closer to the city center. It is much easier to find clients here. And advertising costs are much less. It is also worth renting apartments as close to each other as possible - this will reduce transport costs. If one apartment is located 15 km from another, then the transport costs will be much higher.

Legalization of activities

Feature of the business daily rent apartments in that it is difficult to control the state. That is why a considerable part of businessmen work without registration of entrepreneurial activity and do not pay taxes. In some cases, this is justified, especially when it comes to 1 - 3 rented apartments and the income from activities is not so large that it makes sense to legalize the business.

With the growth of the organization's turnover, when the organizer no longer has one or two apartments, but at least 5 - 6, it is better to register an individual entrepreneur or LLC. With the registration of the business, it will be easier to find new apartments (homeowners trust organizations more than ordinary individuals). It will become calmer to work, since no one has canceled fines for illegal business activities. There will always be envious people, including in the person of the chairmen of the HOA, who can report this to the police or the prosecutor's office. And in this case, you will always have documents. Everything will be within the law.

Such a business is most often registered as an ordinary individual entrepreneurship. To register a business at the tax office, you need to present an application, a photocopy of your passport and TIN, a receipt for payment of the state fee. The application for registration must indicate OKVED codes: 55.23.5 "Other temporary residence activities" and 70.20.1 "Rental of own residential real estate" (multiple codes may be specified). Within 5 working days after the submission of documents, you can receive a certificate of registration of IP. And you are the legal representative of the business.

Separately, it is worth mentioning the choice of taxation system. All three well-known special regimes are suitable for such activities: patent (patent taxation system), UTII (imputation) and USN (simplification). The most profitable option is a patent. You pay a fixed fee (about 10 thousand rubles) and work quietly for a whole year. You do not need to provide reports, keep accounts, etc. But the patent system is not adopted in all regions, which means that you will have to choose between UTII (up to 500 sq. M. Can be used) or USN. These special modes are also beneficial (although they cost a little more), but you will have to keep accounts and submit reports on schedule.

It is worth considering the fact that, having registered a business, you will have to pay income tax for apartment owners, which is 13% of the rental price. In order not to offend yourself, this issue should be discussed with homeowners at the stage of concluding a sublease agreement. These same 13% should rightly be deducted from the cost of renting an apartment.

Hiring

If we are talking about building a business, and not about work "for the sake of work", then the issue of employees should be resolved. If you have 2 - 3 apartments at your disposal, then somehow you can manage it alone. And if you work with 5 or more apartments, you can’t manage it alone.

Imagine a picture: you have found a client, you are going to show him an apartment. While you are negotiating, you receive a call from the second client - you are distracted by the conversation. At this time, the third client moves out of the apartment, which already has another client, and you urgently need to clean up the apartment, etc., etc. And there can be a dozen or two such small vain things a day. Your head will spin, which will affect the quality of work and the number of customers. Therefore, with the increase in the number of orders, you should consider hiring a maid to clean the apartments and a customer service manager. A cleaning lady can only be paid a percentage of the work done, without registering it in the state (so as not to pay insurance premiums). Manager - salary and a small percentage for motivation. Let him work with clients, answer calls, hold meetings, check the condition of apartments after guests, etc.

In this case, you have a lot of time that can be spent on finding new apartments, on solving accounting and legal issues, on advertising services, on monitoring the work of staff. There will be time for personal life, and business will bring pleasure.

How to advertise a service

Finding clients is one of the first tasks that you should put all your efforts into solving. If there are no customers, there will be no income, and the obligation to pay rent will not go anywhere. The following options will help you build your client base:

• Placement of advertisements in newspapers. An old and proven way, although with the advent of the Internet it is becoming less and less relevant. But this does not mean that the media should be completely abandoned. Very many business travelers upon arrival in an unfamiliar city buy newspapers and find apartments there.
• Posting leaflets in places popular with tourists and visitors. These are exits from the metro, bus and tram stops, bus and railway stations, the central streets of the city.
• Placing information on bulletin boards on the Internet: avito, slando, city portals, etc. Do not forget about compiling a competent description, with an abundance of high-quality photographs.
• Try unique ways of advertising, like writing ads on the pavement. All you need is a stencil and a can of paint.
• You can negotiate cooperation with local taxi drivers, as visitors often hire a taxi at the airport and ask the driver to suggest where they can rent inexpensive accommodation.

Pitfalls in the "daily" business

Finding an apartment, legalizing a business and settling issues with tenants are far from all the problems that await an entrepreneur in this area. One of the main problems is the lack of customers. In order for the business to generate income, each apartment must be filled at least 70%. That is, out of 30 days - 21 days in the lease.

Demand for housing may be low not only because of high competition, but also simply because of the seasonal downturn. In the summer in the central part of Russia, the demand for daily rental housing drops sharply. People go on vacation, there are fewer business trips. For this reason, you should not open a business for the summer season. Some experienced entrepreneurs in this business give up part of their rental housing during the off-season to reduce fixed costs.

At the same time, for resort cities (Sochi, Gelendzhik, Anapa, etc.), summer is just the season. And in autumn and winter, such a business is idle.

Separately, it is worth mentioning the mortgage and the purchase of apartments on credit. On the forums, you can read ideas like this: “You can buy several apartments with a mortgage and rent them out on a daily basis. It's better than paying the landlord." The idea looks tempting, but not feasible for a number of reasons:

1. To get a mortgage even for one apartment, you will have to like the bank a lot. They will require a certificate of income from you, look at your credit history, ask you to find guarantors, etc. Your official income does not reach 30-50 thousand rubles. per month and the bank refuses you. If you want to arrange two apartments, then you will already need an income of 80 thousand rubles. And if you have such an income, then why do you need a mortgage and daily rent.
2. From an investment point of view, this option looks extremely unprofitable. The return on investment will be about 8-10 years, which is unthinkable for a normal, working business.

How much can you earn. Brief business plan

Long-term rental of a one-room apartment in Moscow will cost 25-30 thousand rubles. per month. This should take into account the costs of cleaning, advertising and depreciation (replacing broken appliances and furniture) - about 5 thousand rubles. per apartment per month. You can rent such apartments for an average of 2 - 2.5 thousand rubles.

Roughly the picture in the season should look like this:

The profit from renting six apartments will be about 120,000 rubles. per month.

To determine the return on investment, the initial investment in the business should be considered. Each apartment will need to be brought to the necessary comfort - to make repairs, purchase furniture and appliances. For each apartment, a minimum of 100,000 rubles should be laid. Therefore, six apartments will require investments of 600,000 rubles.

Hence, the return on investment, according to the calculations given above, will be from 6 months. But it is necessary to take into account the fact that in the first months there will be few customers. It will take more than one month to work before a permanent client base is built up and word of mouth begins to work. Therefore, the payback period of investments can be safely multiplied by two.

Renting apartments by the day is considered enough profitable business. The main advantage is earning from scratch without any special investments if at least one apartment is available for rent. It can be inherited or previously acquired in a mortgage. In this article, we will consider a business plan for daily rent of apartments by the owner.

Project Summary

An example of a business plan will be presented based on the daily rent of apartments in a major city. This business has good prospects in big city where the target audience is quite wide. However, this business is no less profitable in a small tourist town. The essence of the business is the delivery of 3 apartments, the owner of which rents out living space in different parts of the city: two in central area and one in a residential area. Accordingly, customers will be both average and high class and below average.

General characteristics of the apartments:

1. Studio apartment 1-room on the 3rd floor with total area in 30 sq. m in the central area.
2. 2-room apartment on the 5th floor with a total area of ​​45 sq. m next to the subway.
3. Apartment in a residential area 1-room with a total area of ​​30 sq. m on the 2nd floor.

It should be noted that there will be many prospects and competitors. However, the demand for this type of service allows you to take your place in a niche and develop a business, receiving passive income. Competitors - private individuals who rent similar housing, and real estate agencies. The main criteria that will allow you to fight against competitors are an individual approach to the client, a high level of service for apartments in the city center and an affordable price for an apartment on the outskirts of the city.

To start implementing the idea, you need to purchase furniture and appliances. Also, at the initial stage, it is necessary to draw up a business plan for daily rent of apartments with calculations. In order to invest in a more promising project, it is recommended to rent one of the apartments for rent for at least six months with minimal investment in consumables (bed linen and public utilities). In this case, there will be an opportunity to pay off the starting costs for apartments of medium and VIP class.

To begin with, you should study the risks that are the stumbling block for acquiring a stable income:

• Unstable demand.
• Unscrupulous tenants (theft of small appliances, interior elements, damage to property).
• Decreased solvency of potential tenants due to the declining economic situation in the country.
• Aggressive competitors.
• Unfortunate neighborhood, which can worsen the service and peaceful living of residents.

It is difficult to predict the number of tenants per month in advance, but success largely depends on active search and proper communication with potential tenants. They need to offer what they want to receive: full information about the apartment, favorable aspects (proximity to the metro, number of storeys not lower than the 2nd floor and not higher than the 10th, the presence of everything you need in the apartment, a balcony, a good view).

To properly search for clients, the entrepreneur himself must analyze the volume of competitors and understand who will be his key client and whom to direct maximum efforts to. For apartments in the city center, you should look for residents of the following categories: couples, business travelers, tourists. It is best to search for them on popular Internet resources where these people are looking for apartments. The target audience for apartments on the outskirts of the city are young companies, tourists and business travelers with a lower income level.

Activity registration

For legal activities in the field of real estate rental, the owner of 3 apartments should undergo legal registration. By registering as an individual entrepreneur, the apartment owner will save himself from the risk of being held liable for tax liability and will receive guarantees of protection in litigation. When tenants move into an apartment, the landlord has the opportunity to protect himself from unnecessary costs in case of property damage by the contract. In addition, you can attract travel allowances, because employer organizations require an official document confirming the cost of living for employees.

An entrepreneur can choose a simplified income taxation system, where he will deduct 6% of net income. At the same time, the individual entrepreneur is obliged to pay a fixed amount of insurance premiums to the Pension Fund and the FSS, subject to the availability of hired employees. In our case, the entrepreneur will do without the staff. To register an individual entrepreneur, you must submit documents to the local tax authority, pay the state duty and, having received a certificate, begin to settle in residents and make a profit.

Registration will require small expenses, up to 3 thousand rubles, and will take no more than a week. On average, 3-4 days.

Apartment equipment

To increase the price of renting an apartment, it is necessary to purchase new equipment, comfortable and practical furniture, check plumbing, electricity, plumbing, etc. The room should not only be in good repair, but also with basic and additional equipment. Accordingly, certain investments are needed in the design and furnishings of the apartment. This is especially true for apartments for middle and upper-income residents. Costs for 2 apartments in the city center:

Name	Price	Quantity	Sum
Procurement of materials for cosmetic repairs	200 000	2 apartments	400 000
Carrying out repairs	150 000	2 apartments	300 000
Sofa large folding	40 000	2	80 000
Bed 2 bedroom	25 000	1	25 000
Chairs are soft	15 000	2	30 000
Kitchen set	50 000	2	100 000
Mini fridge INDESIT TT 85	11 000	2	22 000
Washing machine INDESIT EWUC 4105	11 000	2	22 000
Microwave	5 000	2	10 000
TV set	30 000	2	30 000
Internet	4 000	2	8 000
Air conditioning	10 000	2	20 000
Wardrobe	10 000	2	20 000
Plumbing	17 000	2	34 000
Electric kettle	2 000	2	4 000
Blinds on windows	1 000	5	5 000
Bedside tables	1000	4	4 000
Decor elements	10 000	2	20 000
Linens	2 000	5	10 000
Dishes	1 500	2	3 000
Total			1 147 000

For renting an apartment on the outskirts of the city, subject to medium-level repairs and the availability of new furniture and some equipment, investments will be minimal:

At least 15 thousand rubles a month should be spent on utility bills for 3 apartments.

You can hire people to service apartments and find customers, but to keep costs to a minimum, at first you can handle it on your own or with the help of family members. The main function - finding customers and posting ads, communication, correspondence, phone calls and updating ads - can be solely on the business owner. But the settlement of tenants in apartments, eviction and cleaning of the premises will be assigned to one of the relatives. With an increase in the number of apartments, the cleaning and settlement system will be revised, and this will be done by a separate worker.

In this case, there will be no staff costs. All income will go to the family business, thanks to which the profitability will have a positive indicator.

Marketing and Advertising

Despite the fact that the daily apartment rental business can hardly be called an organization in the full sense, the use of marketing and advertising tools directly affects the profitability of the business. They are necessary in the fight against competition, which, as we have already said, is quite large.

Announcements about renting apartments for daily rent will be posted monthly:

Name	Sum
On free classifieds boards	0
On the board "Avito" in the paid section	5 000
In newspapers	5 000
In social groups in top places	5 000
Street announcements	500
Flyers for distribution in places of congestion of target audience (railway and airport)	7 500
Cooperation with a taxi service, printing on reverse side business cards of information about daily rent of apartments	5 000
Total	28 000

Income and expenses

General table of starting costs for 3 apartments:

It is planned to allocate 1,721,000 rubles for the launch of the business. Thanks to the income from the previous rent for the last year and personal investment, this money needs to be invested to increase the rent of all 3 apartments.

Monthly expenses

General table of monthly expenses from the 2nd month:

Income

To calculate the return on investment, it is necessary to plan the pricing policy and the average number of residents per month. Naturally, this figure will vary markedly in accordance with seasonality. For example, in the warm season there will be more tourists, and in winter - a little less. If you are located in a city with active winter tourism, it may be the other way around.

During the holiday periods - New Year's and May holidays– wishing to rent an apartment by the day will be many times more than on ordinary days. Let's make a calculation taking into account the average demand indicators:

With 50% fullness of apartments, income for the 2nd month will be 190,500 rubles. However, every month the number of applicants will grow:

• A customer acquisition system will be developed.
• Regular customers will appear who will systematically use rental services and recommend it to friends.

In addition, during the New Year and May holidays, the prices for daily rent of apartments will be increased by at least 20-30%. These indicators should be taken into account when planning the payback period.

We will carry out the calculation on the basis of average profitability indicators.

Let's determine the difference between income and expenses in order to calculate tax deductions:

183 000 – 48 000 = 135 000.

We calculate the tax payment:

135,000 x 6% = 8100 rubles.

Thus, the net profit will be:

135,000 - 8100 = 126,900 rubles per month.

Calculate profitability:

(126,900 / 48,000) x 100 = 264%. Profitability at first glance is quite high. However, let's define the payback period of investments:

1,721,000 / 126,900 = 13.56 months (more than a year).

At the same time, it is worth considering the increase in tariffs for holidays and increasing the number of tenants to a maximum of 90% of the month, then income will at least double. Therefore, the plans for six months are to create a solid base of regular customers, at least 15% of the total volume, and actively work on finding tenants using all of the above advertising tools.

As soon as the income from the start-up costs pays off, the net profit can be used to increase the number of housing, options for additional acquisition of housing will be considered: investing in construction or buying an apartment on a mortgage.

Eventually

The daily apartment rental business is even very profitable, but mainly if one or more apartments are already available in the property. If you plan to purchase a living space for rent, then it is better to focus on this income as additional. Demand may suddenly drop for a month or two, and if you do not have a source of income, through which you can pay off the loan for an apartment, you will find yourself without a livelihood. Therefore, take the path of earning money by renting real estate carefully.

If you are young and looking for a simple and straightforward business that does not require a lot of start-up capital, where you can try your hand and hone your entrepreneurial skills, then the apartment subletting niche is definitely for you. It looks like this: you rent an apartment from the owner for a long time and look for clients for it by the day (for a higher price, of course).

The stratum capital here is minimal - the first month of rent, a deposit, the same amount to bring the apartment in order. Even in Moscow, you can meet 100,000 rubles, what other business will you start with this money?

About the pitfalls, skerets and chips to attract customers and how much you can really earn on daily rent, the magazine Reconomica spoke to a man who has been in this business for over 2 years.

How I Found the Business Niche of Daily Rentals

My name is Alexander Poberezhsky , I have been renting apartments for 2 yearsdaily in Nizhnevartovsk. I didn’t have my own apartments, I rented them and subleased them. Call me even a realtor, even a speculator, but you can make money on this.

I worked for hire merchandiser about six months, I was very tired of it, I wanted something of my own, to do a business that I like and brings good income. I think that anyone would like to work for themselves, do what they like and receive appropriate remuneration for this.

Every morning when I went to work, I paid attention to all sorts of advertisements that came across my way, I was looking for a business. At that time, I still had a forum on the Internet dedicated to making money, and my comrades and I actively discussed different types income and small business.

Renting apartments by the day is a profitable business!

One fine day, I noticed that in our city, apartments are actively advertised on the fences. daily. H Our city of Nizhnevartovsk is young, it is only being built up, and in every microdistrict, construction of multi-storey buildings was actively going on. These construction sites were fenced with slabs and fences from a professional sheet, and so on these very fences there was an advertisement for an “apartment daily” . I immediately realized that this was free advertising, and the real estate business was a very profitable business, and I began to collect information about this business.

At that time I had no knowledge or experience in real estate, but there was a burning desire to learn all this, because I only arranged beer in stores. In general, I will tell you how I myself began to engage in a small business renting apartments daily.

Short-term apartment rentals - a growing business with a low entry threshold

To date, apartments for rent daily, are actively pushing ordinary hotels out of the market. Agree that it is much more convenient to rent an apartment, whether you are a visitor or just wanting to relax and have a good time with a person of the opposite sex. In general, the advantages of apartments daily mass, I won’t list them all, I think you yourself can guess about it.

How to find your first clients

By the way, today it is quite simple to advertise this service, you need to enter “apartments” in the search engine daily in Nizhnevartovsk”, and the search engine will return many sites on this topic, most of them are free bulletin boards, i.e. you add a photo of apartments and a description on any of the sites (and, of course, your phone number) - and tomorrow you customers are calling.

After several months of work, you will definitely have repeat orders if your facilities are clean and comfortable, and the price is within the market. The price must be monitored - as competition grows, the price is slowly decreasing, a high price will scare away many potential customers.

Economics of apartment sublease. Calculation on the example of a provincial city

So, now let's get back to the calculations - I will give them solely on the basis of my experience in the city of Nizhnevartovsk, where I live.

Renting a 1-room apartment for a long time - that is, for a month - costs from 16,000 rubles, you can find it cheaper if you wish, it will cost 1,500 rubles for a day, I take into account the most ordinary apartment economy class. That is, if the apartment is rented out every day, you will earn about 45,000 rubles, we subtract 16,000 rubles of rent per month and get 29,000 rubles of net profit, I did not take into account utility bills and consumables like toilet paper, soap, etc.

This is a rough initial calculation to understand the essence. In practice, it is impossible to achieve 100% occupancy for certain reasons. More demand on weekends. If you rent apartments for weekends for 2 days, then your object will be idle on weekdays. If you only look for clients who take 5-7 days or more, you will burn out a bunch of one-time applications.

In practice, you need to focus on the occupancy of 60-70%, with such a figure a stable profitability is achieved. In our example, with a occupancy rate of over 60%, after spending on utilities and laundry, you will receive 8-10 thousand rubles of profit from each apartment.

By the way, just recently, I myself tried to do this again - I advertised my number on daily websites, I receive 1-2 calls consistently per day, so I think that the apartment will not be idle.

If you wish, you can expand the number of apartments to 2-3, or a mini-hotel of an apartment type, well, it already depends only on your efforts, respectively, and there will be much more profit, I think that you can calculate it yourself, I can only say that a 2-room apartment on long term for 1 month costs from 18.000-20.000 (also economy class). And renting this apartment for a day costs from 2000-2200 rubles. Accordingly, if you rent a two-room apartment for 20,000 rubles a month, and rent it out for 2,000 rubles, then you can earn a maximum of 60,000 rubles, in reality 40,000. Subtract rent per month (20,000 rubles), and we get about 20 thousand profits from one apartment.

A two-room apartment is more profitable, although one-room apartments are in great demand. By the way, people who need an apartment for a day are most often interested in one-room apartments. AT resort towns it’s easier to find a family with children who need a two-room apartment, but couples and singles will rent a kopeck piece from you only if the city runs out of free odnushki and the hotel room is still more expensive.

Since one-room apartments are most often in demand, it would be nice to have two odnushki and one double. I had the opposite: one odnushka and two kopeck pieces, my apartments brought in revenues of 5,500 rubles a day, not counting the rent that I paid to the owners.

How to negotiate with the owner that you will rent his apartment by the day

Approximately such objects are in good demand

There is no need to deceive the owners, saying, for example, that you will live in the apartment, or some specific people - for example, employees from the company oriflame. Remember that tomorrow you will advertise this apartment on the site avito in the daily section. Naturally, either the owners themselves, or perhaps realtor, who will help you rent an apartment, see your ad and inform the owners about it. Of course, you will be immediately evicted without a refund of the deposit for violating the lease agreement.

Never trust people, there are many scammers in the world who are ready to cheat, always be on the alert, carefully check the apartment and do not allow people to live in debt, carefully check the documents. After each tenant, check all household appliances, be sure to check the stove to see if you forgot to turn it off. Also look at the water meters to see if extra money is running away.

From theory to practice. How I started my rental business

Quite by chance, through a friend, I met a guy who was engaged in apartments for rent, that day we drove up to a pizzeria, and he took money for a week from a tenant, I immediately calculated, and it turned out to be about 10,000 rubles. In fact, he did nothing and received that kind of money, and I worked like hell and earned 16,900 per month as a merchandiser. It was then that I thought seriously about starting this business.

First look for clients, and then an apartment!

Naturally, we began to see this guy more often, we just played billiards in the evenings, sometimes I asked the secrets of this business. In general, I just started bombing fences every evening in July, drawing ads like “apt. 24 hours + a short, easy-to-remember phone number”.

After a couple of weeks, people started calling my number, sometimes there were 20-30 missed calls a day. Naturally, I tried very hard, my advertisement was very different and stood out from the rest, I made 3D graffiti with black and colored spray cans, in short, by the autumn I painted the whole city and began to look for an apartment.

It was back in 2010, now there is the Internet and many different daily sites where you can advertise both for free and for free.

The search for an apartment was long, in the evenings I posted ads on boards near the entrances, and in the morning they were torn down by cleaners, but I did not know about this, and therefore there were few calls from homeowners. Also at that time there was a newspaper of free announcements "Fair". In the demand section, I posted my ad about renting an apartment. In general, almost a month later I managed to find an apartment, of course, it was scary, I didn’t know what to talk about with the owners and how to persuade the owner of the apartment that I would rent it out daily . A friend helped me with this, he explained everything.

Tricks and secrets of business

When the owners called, I said that I was renting an apartment for the organization, people would change, civil engineers would live, well, in general, I cheated a little. And one fine day I got a call from a man who didn't care who would live, the money that I gave him at the beginning of each month for renting a one-room apartment was important to him.

The apartment was not very good, five whatnot , economy class. After a little tidying up, I did everything as it should have been: I bought bed linen, pillows and blankets, repaired the outlet in the kitchen and started renting it out daily.

Hourly rental gives maximum profitability

There were a lot of clients, immediately on the very first day a woman moved in and away we go, when the apartment was vacated in the morning, I managed to rent it out by the hour, for 3 hours for 750 rubles, by the way, they asked me often, and always when the apartment was even busy, I was on the phone, making arrangements with the following clients - so the apartment was occupied to the maximum. Sometimes I even managed to pass 2-3 times a day by the hour, so at the end of the month I got much more than that amount that was planned. By the way, I had the most low price by the hour, which is why so often it was possible to rent an apartment to those who like to retire.

There is no problem with linen. There is only laziness

Linen must be clean, otherwise you will not see customers

A month later, I began to expand and rented a second apartment, a two-room apartment. The only negative of this business is that each new client needs clean, fresh, ironed linen. I prepared linen at home, washed it in a typewriter and dried it on batteries, and, of course, I ironed it, I didn’t have a car then, and I went to apartments on a minibus with a backpack, the apartments were in different parts cities.

However, the most pleasant moment of this case is the money that people pay when they rent an apartment. You take cash and a passport as collateral, now, of course, people are already working with contracts and taking money as collateral in the amount of 1,500 rubles, but I only took a passport as collateral.

A month later, I rented another two-room apartment, and in total I had 3 of them. To be honest, it was very tensely to cook linen every day, for each apartment and every evening to populate people. However, I really liked to transfer money from my everyday wallet to the one that was kept at home. Every morning I deposited 5,500 rubles, and at the beginning of each week I deposited about 30,000 rubles in a bank account.

How to make money on daily rent of apartments today. Step-by-step instruction

I repeat, I did this for a long time, then my life circumstances changed. But this business is alive and well. Despite the fact that the market is slowly being captured by the most advanced players with their staff of maids, laundries, accounting systems and occupancy forecasting, it is still possible to make money on renting apartments for a day.

An example of a daily rental market in a large city

Currently, to repeat all the success steps you need to:

1. Rent an apartment for a long time. You can rent an apartment partially furnished and without household appliances, put your own out of the house for the first time, or buy for a penny on avito. Place on Avito an ad in the “demand” section that you want to rent an apartment, also put up ads near the entrances, at bus stops with the text “I’ll rent an apartment”, and sooner or later you will find an apartment from the owner (no need to pay a commission to a realtor).
2. You tell the owner that visiting employees of the organization will live in the apartment (think up your own story), it was my brother - the owner of a road construction company. From the owner you need to get a receipt that you paid the money for the month and the deposit, also find the necessary agreement on the Internet. Not bad if you immediately put the owner of the apartment up to date and directly say that you will rent the apartment by the day.
3. Next, you need to place ads with photos and full description apartments on all daily sites, just type “apartments for daily rent” in any search engine and your city, register on each of the sites and post your ads. The 2 main sites are Avito and Airbnb. By the way, I have a list of more than 40 sites where you can advertise both paid and free, add me to contact, and I will gladly share it with you.
4. Create a VKontakte group, do Business Cards and put them in the apartment, or give them to the tenants. By the way, I handed out my business cards to taxi drivers when I was driving to the apartment, I just said: “Do you mind if I leave an advertisement with you?” - and gave several business cards.
5. You also need to partnerwith people who are already doing it. Just find apartments daily in your city, call, get to know each other, say that you will send clients to him when the apartment is occupied and would like to receive the same in return. You need 1-2 partners, also communicate with partners about sensitive issues and learn from other people's mistakes.
6. Complete the apartment with everything you need for living: furniture, household appliances, bedding and other small things.
7. Now you need to rent an apartment. It is best to rent not to youngsters for parties, but to adult business travelers, shift workers - Serious people, immediately filter such people by phone. You take a rent per day, fill out an agreement plus a deposit (1500 rubles, or a passport).
8. Then you take the keys back, inspect the apartment, if everything is in order and in place, return the deposit and disperse. Naturally, you put things in order in the apartment and look for new clients. Also work on marketing, advertise on radio, television , delegate posting ads and expand to a mini-hotel apartment type.

Is it an easy business to sublease?

My friend, when he heard how many clients called me, and I simply dropped them because the apartments were occupied, he always said: expand you're just missing out on customers. Another friend of mine said that I get money for free. And the friend who told all the secrets of this business said that this is not a very good troublesome business and requires great responsibility and attention.

Advice: The daily rent scheme can be greatly improved by not giving money to the owner, but by taking an apartment on a mortgage. In this case, the apartment will get you a bonus. .

In general, everyone has their own opinion on this matter, I personally really liked this business, when compared with what I did before - I just arranged bottles of beer in the store, and here you communicate with people all the time, learn something new etc.

One of my acquaintances from the city of Barnaul took a loan of 50,000 rubles from a bank, rented 2 apartments and this moment is actively engaged in subleasing.

Interesting to try, but afraid to lose money? Try it!

Who is this business for?

This business is great for people who are hired for a small salary, you just need to save up a small amount of money - a minimum start-up capital - and start operating the scheme. When I started, I had only 30,000 rubles, I saved them up in six months, working as a merchandiser.

Also in this case, you get fast, “free” money that you can add up or save in a bank account, I managed to accumulate more than 300,000 rubles in 7 months. Well, then do whatever your heart desires, start the next business, either buy a car or just go and relax in a big way. In the end, you can, or start building a house with several apartments in the suburbs.

Renting an apartment for short periods, taking payment like in hotels, per night or day, is often much more profitable than renting it to permanent residents. Although it is much more troublesome if you deal with the issue yourself. Difficulties can be avoided if you involve realtors, but in this case, the income will be less. Today we will talk about how to properly rent an apartment for rent.

Daily rent is associated with a number of other difficulties. Firstly, the frequent change of guests increases the risk of damage to the apartment, the loss of some things. To minimize the likelihood of negative consequences, you need to fasten all transactions with a formal contract of employment. Secondly, the income from such a lease is highly dependent on the season, the popularity of the city, the area where the apartment is located. There is a demand for such housing in cities with a population of at least five hundred thousand and in settlements attractive from a tourist point of view. In large centers, demand is associated with student activity, business trips, and job searches. AT tourist cities and settlements - with bathing and other (for example, skiing) seasons, calendar holidays, vacation periods.

On average, as practice shows, in good months nice apartment manages to rent 20 days out of 30. And if a long-term lease would bring the owners, say, 15-20 thousand rubles a month, then the daily rent would bring 30-40 thousand. average price for a good, clean, equipped with all necessary equipment room - 1000-2000 rubles per day, depending on the city of location. For the result to be good, many organizational issues need to be resolved, in particular, how to advertise an apartment.

Where to begin?

Daily rent is beneficial not only for homeowners, but also for apartment tenants, because they could pay much more for a hotel room. However, often tenants want comfort no less than in a hotel. Therefore, it is necessary to create such conditions for them.

The most important thing is the cleanliness of the room. You will have to clean after each guest, take out the trash, change bedding and bathroom linens (clean towels should always be available).

The second component is the equipment of the apartment with appliances and comfortable furniture. It is not necessary to buy new expensive equipment, household items, just look for ads on the Internet and buy something from hand. The minimum set includes:

• refrigerators compartment;
• washing machine;
• Wi-Fi router (in extreme cases, wired Internet);
• air conditioning;
• TV set;
• minimum set of dishes;
• teapot;
• iron and ironing board;
• stove and microwave;
• beds, sofas, armchairs (the number depends on the rooms);
• dining table and chairs.

The rental price directly depends on how comfortable the apartment is.. The cost will also be affected by the repair of the premises, the location of the apartment, the number of rooms and beds. During the holidays, prices can be slightly increased, and during periods of calm - reduced. Discounts are also welcome in case of booking accommodation for several days.

How to donate officially and safely

You can officially rent an apartment in several ways. Each of them has its pros and cons.

Three ways to officially rent an apartment:

1. independently, using contractual relations with tenants and deducting part of the income as taxes;
2. through an agency that, for a certain percentage, will act as an intermediary in finding tenants;
3. through an agency, by transferring the apartment to trust management, taking into account the distribution of income between the owner and the agency.

In fact, any contract is already part of the terms of a secure lease, because in this case all transactions will be documented. However, there are other opportunities to protect yourself from scammers or simply careless tenants.

How to comply with all security issues

For security reasons, owners must insure their home in case of fire, flooding, gas explosion and other unforeseen situations. Not all companies are ready to take out insurance for rental housing. We must be prepared for the fact that they will offer an increased coefficient of insurance. Yes, it may not be cheap, but it will allow the owners to feel calm.

Landlords are always worried that tenants will steal something from the apartment or break it. That's why you need to draw up an agreement with each new guest, which should contain the passport details of the person (so that in case of loss it is possible to go to court), and a document of acceptance and transfer, listing all items in the premises. Although, people are even more worried about the possibility of creating duplicate keys, and that in this way dishonest tenants in the future will be able to take advantage of the opportunity to enter the apartment and steal valuable items. Yes, it is true, there are risks. But there is a way out. For example, instead of a regular lock, you can use an electronic one, in which you can change the code as often as you like. Well, for those who have double doors at home, it’s even easier. Only the keys used to lock the outer door should be given to residents, and after they leave, both should be closed.

How to submit yourself

If the owner rents an apartment on his own, he needs to think carefully about how to attract tenants. It makes no sense to advertise in the newspaper about daily rent, because usually visitors become guests who do not read local newspapers. Thus, the only platform for informing people is the Internet. Today is the most a large number of offers for daily rent can be found on the Avito website, there is also a similar portal - IRR ("From hand to hand"). All these are free sites, on which, however, there is also a paid system of "promotion" of ads. Their disadvantage is that they do not specialize in real estate, although they are very popular.

Among the specialized portals, the following can be noted: Kvartirka.ru, Sutochno.ru, Gorkvartirama.ru, Sdaminfo.ru, Yurenta.ru and many others. There is also a paid system for increasing views. Advertisers will be able to send booking requests by mail. The disadvantage of these sites is that they do not take into account the rating of apartments, there is no feedback system. Not so long ago, the Arendius website was launched, in which, it seems, these shortcomings were taken into account. This is, so to speak, a forum of travelers and landlords, in which you can form an apartment rating based on the reviews received. Also, apartment owners will be able to get acquainted with those who book a place with them, since they register on the site through social networks. By the way, in social networks there are also pages, groups where you can post ads for daily rent. Well, for those who have several apartments at their disposal, you can think about posting information on the international sites Airbnb and Booking.

After the issue of attracting tenants has been settled, it is necessary to deal with the issue of registration of all documents. Each guest will need to draw up a contract of employment, the text of which, of course, differs from the text of a long-term contract of employment. It should indicate the date of delivery of the premises, the cost of rent per day and the total (if we are talking about renting for several days), the rights and obligations of the parties, liability and security deposit. A deposit is another way to protect yourself against the unexpected loss of tenants and things in the apartment, although, as a rule, a small amount is charged (equal to the total amount for the days of stay).

In addition to the contract, an act of acceptance and transfer of property located in the apartment is drawn up.

All documents are drawn up in duplicate, for the landlord and the tenant. Naturally, they must contain the exact passport and contact details of the parties to the transaction. Since there will be many tenants, you should stock up on sample contracts, in which in the future you will only need to enter data.

In order for the rental of an apartment to be official and legal, every year, by April 30, the landlord must submit a tax return of an individual in tax office. It will be necessary to give 13 percent of the income (paid according to the tax receipt). If you register an individual enterprise, you can use the simplified taxation system and pay only 6 percent. In addition, this will allow you to purchase a cash register in order to issue official receipts for expenses to your residents: they may be needed, for example, by those who came on a business trip, and will then report on expenses.

How to apply through an agency

In many major cities In Russia, there are agencies that purposefully or additionally deal with the issues of renting daily housing. The owners enter into trust management agreements with them, after which the agencies include the apartment in their database (there is even such a thing as “apartment hotels”). In this case, the companies take care of everything related to the lease: they look for tenants, clean the premises, draw up lease agreements. Of course, they keep a significant part of their income, and transfer part of the funds to the owner at the end of the month or at other agreed dates. And yet, this option is considered more profitable for owners than long-term rent, however, unlike self-promotion of an apartment, where income can be two or even two and a half times higher, this form will add to income (compared to long-term rent). rent) - 10, maximum 30 percent.

You can earn a little more if you involve the agency only as an intermediary. In this case, the companies will search for tenants, help to draw up documents, but the issues of putting things in order and further interaction with the guests will remain the responsibility of the owner of the property. Agencies may require a percentage of each transaction, however, these costs will not necessarily fall on the shoulders of the landlord, in many cases the tenants who apply to the agency will pay the percentage.

In any case, such forms of work with large agencies are more convenient in terms of saving time and safer in terms of the safety of the apartment and the property in it. If the owner has never rented out housing before, it is best to start such a “business” with the support of the agency, and in the future, if possible, switch to independent activity.

The Russian government has been unable to withdraw income from apartment rentals from the “shadow” for many years. This problem is especially relevant for Moscow and St. Petersburg, they receive less in taxes on rental housing millions of rubles, which could be spent on road repairs and hundreds of other needs. Taxes are paid by only a small part of those people who rent out their homes. And this is due to the fact that the state is almost unable to regulate this business, to carry out checks (since an apartment is a private property, and very good reasons are needed to enter it and “catch red-handed” tenants). At the same time, the tenants themselves often contribute to the fact that taxes are not paid. In the event of any checks, they answer that the owners of the apartment are their acquaintances or relatives, and they do not know anything about the “rental business”.

However, situations are different. And owners who do not want to report their income are sometimes brought to court and punished with rather large fines. The tax services can organize an audit based on only one complaint from neighbors, and if a lease agreement is in their hands, they will be able to prove in court that the owner is doing business and does not inform the state about it. Only the original document, and not the information of eyewitnesses, can be serious evidence in court. Although he is not a guarantor of a court decision in their favor, since the owner can simply declare that he rented an apartment, but he never received money from the tenants.

When it comes to a rented apartment, the authorities will need several originals of the lease agreement to file a claim. In principle, it is easier to get them than in the case of a long-term lease, for this, service employees just need to introduce themselves as an ordinary tourist, contact the owner, draw up an agreement and spend one night in the room. Here is the evidence for the court.

What to do if you have no cash savings? Many people think that you need to have a large initial capital. Actually it is not. Daily apartment rental business is a real estate investment strategy that can be started without initial capital.

• How to make money on daily rent of apartments?
• What determines the effectiveness of daily rent?
• One of the ways to invest in real estate on the example in Zelenograd
• How to test the location of an apartment?
• Rental business - What to invest in Moscow and Moscow region?
• Tips from seasoned investors:

Let's figure out how to work with the market for daily rent of apartments.

The rental business is all about playing with numbers. Most people believe that renting out apartments every 25 days is impossible. However, these are real numbers for this market. If you rent an object for a smaller number of days, then the profit will be minimal. After all, there are expenses for rent, advertising and salaries for service personnel.

How to make money on daily rent of apartments?

If a no savings and you can't take out a mortgage. There is a simple and effective way - you can earn on the daily rent of housing.

Yury Medushenko is a professional investor, an expert on Tenement Houses No. 1 in Russia. Recently, he and his partner Matvey Nadezhny organized daily apartment rental business.

We take and rent an apartment or townhouse for a long time, let's say for 30,000 rubles a month. Of course, having warned the owners in advance that you are going to sublet the property.

And we rent by the day, for example, for 3,000 rubles, and profit from the difference. If you rent an apartment 25 days a month, you can ensure a cash flow of 35,000 rubles. per month.

What determines the effectiveness of daily rent?

First of all, from the occupancy of the selected object.

The average occupancy of the facility must be at least 80%. Because receiving only such numbers, you can recoup your own investments.

In classical business, the scheme is quite simple: today you can sell two pairs of boots, and tomorrow - twenty. Due to the next day you make a profit. AT hotel business everything is different: if you didn’t fill two studios today, then tomorrow you won’t be able to take two more. Therefore, this month the profit will be lower.

One of the ways to invest in real estate on the example in Zelenograd

Case of Andrey Zelensky participant

How to test the location of an apartment?

It's very simple, you post a sales ad about the rental of housing and indicate the desired area. And then look and count how many calls per day come from this ad.

• For those schemes when you specify a non-specific address, and the nearest large object, it is better to select customers with a car. When a person understands that he can rent a house for 1000 rubles cheaper than the average market price, then it will not be difficult for him to drive an extra 2-3 kilometers.
• There is the following scheme: testing is considered successfully passed when thirty-eight clients a day expressed their desire to rent our apartment.

It doesn't happen that number of clients steadily amounts to ten people a day. Fifteen people called today, and thirteen tomorrow. These recessions are unacceptable for quality business. Therefore, for a complete result, we take more applications than we have funds.

If a occupancy of objects began to account for 70%, then sooner or later this company will leave the market. The market also becomes inefficient if you charge a little higher than your competitors. Thus, we can lure clients to us if make the price even lower. The flow of people will increase, and the apartment will not be left without tenants. All of these things need to be tested.

Rental business - What to invest in Moscow and Moscow region?

Case of Tatiana Khmelnitskaya participant live meeting of investors of the Investment Territory

• When you have 1-3 apartments, then this process can be debugged by yourself. And it's much easier than being hired because it doesn't require you to be in the office all the time for eight hours a day.
• When we rent housing, it is necessary to constantly manage business processes. It will be better to have ten studios in one place, because this object is much easier to control than ten apartments in different places. What's more, you can reduce costs as a minimum number of personnel is required.
• To earn passive income need to find manager, establish a flow of customers. Also take care of high-quality advertising. Select an employee who will update the ads on the site, as well as a manager who will control the direction of service.

This is just one of the strategies increase your income. This method assumes that you act with the help of foreign objects. Look from a different angle. You can buy properties and pay off your mortgage with someone else's money. That is, to combine business with investment strategies. More on this in the next article.