The job of travel agencies is to help people travel. They organize travel arrangements and take care of all related details, such as booking tickets, hotels, etc. Now in this field of activity there is quite a lot of competition, so it can only benefit.

A great travel company name should be eye-catching, creative, and memorable. It can help you attract more customers as well as create the first impression of your business.

Without a doubt, any words that are associated with, vacation, vacation, travel will do. Alternatively, you can use words related to travel in a foreign language. For example, travel, voyage, journey. If you work in a specific area, for example organizing tours to Europe or cruises to mediterranean sea, use this in the name of the travel agency. Let potential customers find you. Let it be catchy, not very complicated, and as creative as possible.

Not sure you can handle it? See what other owners came up with travel companies. Think of several options and choose the one that will help you stand out from the competition and attract customers.

Examples of names and logos of travel companies

Keywords in this industry:

travel, map, vacation, tour, adventure, luxury, sea, islands, beach, attractions, hike, all inclusive, mountains, cities, world, explore.

How to create a logo for a travel company?

In addition, you probably need a logo. Logaster is an online service for creating logos and corporate identity. In just a few minutes, you can get dozens of ready-made logos based on your theme.

Many of us have been surprised more than once when faced with the awkward name of travel companies such as "Ice-nut", which in translation can mean an ice nut or crazy nut.

How can you not understand that a competent name of a travel agency will be the first step towards payback and profitability, to an increase in the number of customers and further capitalization! And the unsuccessful will cause a spasm in the throat, association with sourness and complete rejection, such as Lemon or Lime.

Thinking about how best to name a travel company so that it makes a profit, you should know that such a name requires:

• recognition. The name of the travel company should easily remain in the memory of customers. Too long and complicated does not cope with this function. After all, it is much easier even for your friends to recommend a company with a light, beautiful and euphonious name that is pronounced without hesitation. Try not to use foreign words, because not every potential client associates the word travel with travel;

• uniqueness. This is a very desirable condition. Your company is individual, it is one of a kind and is designed to distinguish your business from many competitors. It is impossible for a person, having heard the name of a travel company, to say: "Which one?";

• customer orientation. The name should be chosen based on the age category of potential customers. You should rely not only on age, but also on the income of the target audience. For example, wealthy people are unlikely to turn to a travel company called "HalivaTours", but students are happy.

As the analytics of the age of travel agencies shows, those whose name is close to ideal, such as "Around the World", "World Tour", "Aventura", survive more often and exist for a long time.

If you have not yet found a name for your travel company, then try the following:

- decide with the target audience. Any information about potential customers, knowledge of their age, gender, habits, wealth, preferred vocabulary will be useful to you. You need to think about what emotions and associations the chosen name will evoke in these people;

- think over your key competitive advantage and, if possible, add it to the company name;

- swipe small poll. To do this, contact a target group of at least ten people. They should try to guess what exactly the organization with the name you picked does.

Six ways to name a travel company:

You can come up with the most pretentious name, but what you should not do is use someone else's already promoted names, changing them to a small extent and thereby pulling some of the customers over to yourself.

If the names are confusingly similar, then the firm that has priority has the right to demand compensation for lost profits.

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Choosing a good company name is a big plus in business promotion. This statement applies to any field of activity, including tourism. Try to choose a name that will resonate with the features of your agency.

If a travel agency specializes in beach holidays, then its name should be associated with the hot sun, warm sea and white sand. Write down the words that you think are related to beach holiday. Ask your friends to do the same. Maybe they can offer you interesting option. You can also list names beach resorts world and weed out the most sonorous and memorable of them. Considering that most of the popular names are already taken, the chosen option can be diversified with additional words. Suitable options may be the words: paradise, sun, beach. Play with the sonorous letter combinations and endings that are popular in travel naming.

If most of your tours are sightseeing, look for words related to geographical discoveries and features different countries. Examples of such words and phrases: almanac, around the world, globe, bon voyage. The source of inspiration can be historical events, architectural terms, names of ancient cities.

If you are planning to open a religious tourism agency, you should pay attention to the words related to the history of temples and monasteries, as well as to biblical motifs. A good option may be a name in which the words blagovest, Christmas time, cover are present. The name of the travel company may be associated with healing springs and general physical wellness. Given the fact that the pilgrimage initially involved a long journey to a holy place, words related to wanderings and distant lands can be chosen as the name. For example, your firm might be called Purification Path or Blessed Land.

For device agency honeymoon trips, it is worth giving preference to words that are closely related to the happy moments of the newlyweds. Romantic and tender words can be a suitable option.

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note
Assistance in choosing a name for your travel agency. The name of the company often determines all its successful work, and here, too, you can not do without professionals. Now you just have to start the process of work and take the twentieth step, which, with such careful preparation, can be safely called a step to the pinnacle of success. Today, many people have the idea to open a travel agency.

Helpful advice
What is the name of the travel agency? You can use some variations with exotic fruits (papaya, mango, etc.), paradise, Riviera. Experiment with verbs of motion (go, go, tutu, etc.). Often take the names of places of interest. You can try cartoon names (Gummi Bears, etc.) Plant names (magnolia, etc.) Combinations with the words tour, cruise, vacation, travel.

A wise proverb says: "As you call a ship, so it will sail." A liquid name in itself guarantees a certain percentage of the success of the entire enterprise, since it is able to attract attention, evoke pleasant associations and make people take advantage of the offer.

Choose a concise title. Simple short words will be easier to remember for buyers of your services. In addition, the name of the site for the company, based on short title, easier to dictate. This means that potential tourists will visit it more often.

Imagine your target audience and make the name consonant with their priorities and interests. If the services provided by your company are aimed at high-income tourists, emphasize elite, prestige and status in the name. If you want to attract the attention of low-income customers, put an emphasis on economy in the title.

Make a list of competitors and analyze the names of their companies. Understand what the secrets of these names are and what effect they produce. It will inspire you for creative mini-discoveries and give you some new ideas.

Avoid standards. Come up with a catchy word so that the name of your travel company does not merge with the general flow of names containing the word "tour".

Make a title in two parts. The first should carry information about the type of your activity. For example, Bureau exotic tours or Extreme Travel Agency. In the second part, reflect the specifics of your company. This part should be bright, unique and indicate the direction in which you are working.

Write a list of associations that your company name should evoke. Then find the dictionaries of the languages ​​of the Slavic group and translate the list into Czech, Ukrainian, Polish, Bulgarian, Slovak. The translation will be intuitive, and the sound of some words can be very advantageous.

Having chosen some of the most successful, in your opinion, names, conduct a small sociological survey. Find out the associations of the people around you that they have with each of the names. Write down their answers and discard those names that carry a negative message.

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Choosing a travel agency is very important for a successful, enjoyable holiday. That is why it should be taken as seriously as possible. The sooner you start looking for the perfect travel agency, the better.

How to choose a travel agency?

First of all, you need to start collecting information. Currently, almost every agency has its own website on the Internet, which has a lot of reviews. Unfortunately, there is no way to know which of them are true and which are commissioned by the agency. That is why it is worth paying attention to such details that cannot be faked or ordered. First of all, it is the work experience in the service market. Other things being equal, give preference to companies that have been operating for more than five years. At a minimum, such a company has gained experience and built important relationships with tour operators.

As for reviews, it is better to collect them from relatives, acquaintances, friends and colleagues. If most of the reviews are positive, feel free to contact the agency. If at least some percentage is negative, consider looking for another company. It is worth noting that a negative review should not consist of replicas like “I didn’t like the towels in the hotel, they promised us blue ones, but these were white.”

Before you go to a travel agency, determine for yourself what kind of vacation you need. So communication with employees of the company will be more productive and easier.

Personal visit to the travel agency

After collecting information, it's time to look into one or more pre-selected agencies. Everything is simple here. If company employees are rude or just show indifference, run away from there. Most likely, any emergency situation in such a company will be resolved for a long time, unpleasantly and with possible losses for the client. However, employees of the company who are overly fawning over you do not guarantee the result either. A friendly, calm attitude, willingness to answer all, even the most boring questions of clients - this is what distinguishes good specialists.

Pay attention to the surroundings of the company. Good, reliable companies monitor interior design at a level so that customers feel comfortable in the office. A dirty or dark room does not promise anything good.

Focus on the pricing policy of the company. Explore market offerings. Excessively high cost of tours is unlikely to attract you, but you should not buy a ticket at too low a price without looking back.

Of course, sometimes you can catch a last-minute tour or a promotional tour for very little money. But if a regular tour to Thailand, Egypt or Turkey costs several tens of percent lower than the market average, you should be wary. Most often, in such cases, the company saves on accommodation, choosing for tourists bad hotels with a low level of service.

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The theme of the excursion should not be confused with its name. The name of the tour does not always fully reflect its theme.

The task of the name is to activate the attention of tourists, to interest them, to prepare the audience for the upcoming excursion.

In formal logic, the word "name" is sometimes replaced by the word "name". The name of the excursion (her name) is a linguistic expression in direct or indirect form, indicating its content.

The name of the excursion should express one meaning, homonymy should be avoided here, that is, the possibility of giving the name different meanings.

The names of the excursions must be precise, not allowing double interpretations such as: “On the roads of the Great Patriotic War”, because it is not clear which of the wars the topic is devoted to - 181.2 years or 1941-1945. The same clarification will require the titles "Battle of Moscow", "Battle of Borodino", "Childhood of the great Russian poet."

The name of the tour can be simple and complex. In a complex title, its second part, as it were, complements and explains the first. For example: “Malaya Zemlya is a legendary springboard of courage”, “Sayano-Shushenskaya hydroelectric power station is a pearl of hydropower”, “Krasnoyarsk state reserve “Stolby” is a unique natural monument”, “Southwestern region of Moscow is an area of ​​mass housing construction”.

One and the same topic may have several names depending on the composition of the participants and the task. For example, in Leningrad sightseeing tours around the city they bear the names: “From old St. Petersburg to socialist Leningrad”, “City of the great Lenin”, “Leningrad today and tomorrow”, “Leningrad from the ship”, “Know and love your city” (for children). Options for the names of evening excursions-walks: “Evening lights tell”, “Visiting the evening city”, “Evening Riga”.

A production tour of the automobile plant is called “The Golden Hands of Workers”, “The Heart of the Automobile Plant”, “The Story of the Main Conveyor”, “People of the Fiery Profession” (about metallurgists), “People Light the Stars” (about miners and the custom of lighting stars over headframes of the best coal mines), “Journey to the World of Letters” (printing house), “The Smell of the Native Land” (to the field farm).

The names of many thematic excursions are expressive: “Bronze and granite will tell”, “Don steppes remember” (on the battlefields of the First Cavalry Army), “Legends lead”, “We took away its soldiers from the Entente”, “Behind every name is fate, behind every name is a story”, “Heroes of the Senate Square”, “There was a village of Krasukha on the earth”.

The name of the tour can be words from popular songs, for example: “Fly up the bonfires, blue notes”, “Where does the Motherland begin”, “Along and along the river, along and along the Kazanka” (motor ship), “On the wild bank of the Irtysh”; lines from popular poems: “Kazan rises up with a legend”, “Again it is the native side” (Nekrasovskaya Karabikha); various expressions that have become winged: “Vladivostok is the city of Nashensky”, “People, be vigilant”, “Quartermaster of the Revolution” (about the People's Commissar for Food A. D. Tsyurupe).

We will tell you how to develop an original name for a travel agency.

Tourism and its derivatives

The easiest way to tell about your activity is to mention it in the title. Tour, tourism, tourist - it is from these words that you have to build on the name of your business with this option. It is noteworthy that these words will be understood in both Cyrillic and Latin, so you can safely use both options or mix them. This is exactly what the owners of Diplomat Tour, Metro Tour, Turtrans-Voyage, El Dorado Tour, Anex Tourism Group, Biletur, Tez Tour, Pegas Touristik, MosGorTur, Anex Tour, Bridge Tour, Sunrise Tour, Turbinaria, Mirotour, Solntseour, 1001 tour, Tours here, Leto Tour, Turbo and others.

Associative series

This method is similar to the previous one, since it also evokes direct associations with the activities of the company. Travel and its derivatives, voyage, rest - use these words when choosing the name of a travel agency. By the way, the word "travel" has long been included in everyday life and does not need to be translated. Examples: Travel Shop, Mouzenidis Travel, Online Voyage, Level Travel, Bon Voyage, Travel Industry, World Travel, Leisure Shop, Travelata, Sunlight Voyage, Travel Good, Travel Club, Alpha Travel, Flagman Travel, Meridian Travel and others.

Example name for a travel agency

Specificity of activity

From the name, your customers will understand that you are their best guide to a certain place on the map. Secondly, you will get rid of incoming requests not related to the topic of your case with just the name. For example, China Travel, ABC of Spain, Discovering America, AsiaGO, Ayurveda Tour, Dominican Republic, Salut Paris, RussiaDiscovery, Pronto Tour, Cruises around the world, Cuba is nearby, Turkey for you, All inclusive, Fly to Tai, Hello Europe and others.

If you specialize in trips to only one part of the world or country, then it is better to warn about this in advance

Price range

Carefully planned tours to distant lands and exotic places are not the same as last-minute tours: both in price and in potential audience.

Dot the i in the name of your travel agency and you will attract your customers

Examples: Cheap Trip, My Hot Tour, Bank of Hot Tours, 99 euros, Exotic Travel Club, Hot Packages, Lux Vacation, Premium Travel, Cheap Tour, Boutique Tour and others.

Creativity

You can stick to the reference to travel as a basic requirement or do without it. There are no restrictions, the main thing is a sonorous and positively evoking name. Examples: Colors of the World, Seven Wonders of the World, Kaleidoscope, Miklouho-Maclay, Wandering World, Fly to Fly, Columbus, Yellow Elephant, Flying Wherever I Want, Dream World, Cactus, No Nerves, Opening the World, No Transfer, Dolphin, Robinson, Tangerine summer, vacation Boniface, horizons, albatross, Scarlet Sails, Lotus and others.

The original name for a travel agency is easier to come up with than it seems

How to name a travel agency in Russia?

The peculiarity of the domestic tourist industry is such that our people visit Turkey more often than they travel around their native country. But what endless opportunities open up for a tourist in the Russian expanses! Geysers of Kamchatka, bays of Vladivostok, harsh northern nature, lotus fields of the Volga delta, the most high mountain Europe, hiking in the Urals, the cleanest lake in the world, Lake Baikal… Traveling in Russia can really surprise you. Especially if foreign package tours are already boring.

If tourist import substitution is your path, then be sure to indicate this in the name of the travel agency

Examples: Discover Russia, Muscovy, Walks in St. Petersburg, RussiaDiscovery, From Vladivostok to Kaliningrad, Russian open spaces, Port of the seven seas, Discovering Siberia, Our travels, Travel Russia, Travel with us, Resorts of Russia, Russian guide, gold ring, RuTravel, Fatherland, White Nights, Ways and Processions, Nakhodka and others.

Conclusion

Interest in tourism does not dry out. Independent travel are gaining popularity, but the good old package tours are still in demand. If you can offer something really special, then customers will not keep themselves waiting long, and a suitable name will only orient them to contact you.

A well-chosen name can become a brand that you will rely on when growing your business.

Be guided not only by your own taste, but also by the specialization of your travel agency, as well as pricing policy.

You can attract new customers with just one name! But how exactly to do this is up to you. Good luck!