Coursework technique development and organization of the weekend tour. Technique for developing and organizing a weekend tour Features of organizing weekend tours

The main directions of tourism development were educational and recreational in nature; to a large extent contributed to the enlightenment and spiritual enrichment of different segments of the population, contributed to the knowledge of the fatherland and the formation of national self-consciousness.

Recreational trips were originally designed for business people who don't have enough time for vacations. So from 1890 until the October Revolution, a tourist infrastructure was formed (transport network, restaurant and hotel industry), numerous travel companies, clubs, bureaus, and companies appeared. Two main components of the tourism market are being formed - elite tourism of wealthy strata and excursion and recreational tourism of the intelligentsia.

In the modern pace of life, many have no time to allocate time for an excursion or tour. A great solution can be tours that can be done on a weekend. These tours provide an opportunity to get acquainted with the main attractions in just one day and have a great weekend.

Weekend tours are a 2-3 day vacation, exciting, as a rule, only one working day - Friday.

Weekend tours have a different focus:

1. cognitive tourism - does not depend on the age of the participants, only on the range of their interests.

Educational tours are divided into:

  • stationary tours (stay of tourists in one city, tourist center);
  • route tours (visiting several settlements, sights, built in the form of a travel route);
  • entertainment tours (entertainment during a tourist trip. The main programs are excursions and entertainment.

Recreational tours can be:

  • Periodic or one-time - organized for holidays, vacations or traditional festivals;
  • regular - tours to specially created places of permanent entertainment.);
  • 2. Ecological tourism - includes both small educational tours for schoolchildren and regular tourist programs in national parks and reserves;
  • 3. Business tourism - tourist trips for business purposes. Despite the wide variety of types of tourism, recreational weekend trips are most in demand among the population.
Short description

Weekend tours are short tours (1-2 days) that allow you to fully relax in a couple of days. Compared to other types of tours, weekend tours have a lot of advantages:
1. This is a unique opportunity to visit various historical places of our Motherland, as well as to go abroad without any interruption from work;
2. This is a great opportunity to celebrate birthdays, anniversaries or just meeting with friends in an unusually fun way;
3. This is the most economical type of vacation, since you do not need to spend money and time on packing your suitcases.

Introduction……………………………………………………………………….. ….3
Chapter 1
1.1 History of tourism, travel and excursion activities in Russia………………………………………………………………………………………..
1.2 The concept of weekend tours, free time, leisure, and recreation…………………………………………………………………………………..1
1.3 The concept of weekend tourism and its content……………………….19
Conclusion on Chapter 1………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
Chapter 2
2.1 Principles and procedure for the formation of weekend tours……………....26
2.3Family tourism………………………………………………………………..30
2.4 The program of the weekend tour from the travel company "Rus-Travel", Dinopark on Lake Bannom"
Chapter 2 Conclusion…………………………………………………………………..............39
Conclusion…………………………………………………………………................................40
Bibliography…………………………………………………………….............

Attached files: 1 file

ANOSPO Chelyabinsk College Principal

Course work

In the discipline "Technology of tour operator activities"

On the topic: "Compilation of service programs for weekend tours"

Student: Safina Indira Rifatovna

Specialty: "Tourism"

Teacher: Tarkhanova Galina Petrovna

Chelyabinsk 2014

Introduction……………………………………………………………………….. ….3

Chapter 1

1.1 History of tourism, travel and sightseeing activities in Russia…………………………………………………………………………………………..

1.2 The concept of weekend tours, free time, leisure, and recreation…………………………………………………………………………………..1

1.3 The concept of weekend tourism and its content……………………….19

Conclusion on chapter 1…………………………………………………………………… 25

Chapter 2

2.1 Principles and procedure for the formation of weekend tours……………....26

2.3Family tourism……………………………………………………………. .thirty

2.4 The program of the weekend tour from the travel company "Rus-Travel", Dinopark on Lake Bannom"

Chapter 2 Conclusion…………………………………………………………………..............39

Conclusion…………………………………………………………………................................40

Bibliography…………………………………………………… ……….............

Appendix……………………………………………………………………………...4

Introduction

Weekend tours are short tours (1-2 days) that allow you to fully relax in a couple of days. Compared to other types of tours, weekend tours have a lot of advantages:

1. This is a unique opportunity to visit various historical places of our Motherland, as well as to go abroad without any interruption from work;

2. This is a great opportunity to celebrate birthdays, anniversaries or just meeting with friends in an unusually fun way;

3. This is the most economical type of vacation, since you do not need to spend money and time on packing your suitcases.

These tours are ideal for families with children. Having bought a weekend tour, you can spend an unforgettable weekend with your child, for example, in Disneyland. He will never forget this weekend!

Very often, such tours are bought for various corporate events. Isn't it great to celebrate an anniversary in a company somewhere in Europe!?

Weekend tours were invented for people who do not have enough time to relax. Every year, weekend tours are becoming more and more popular - this is a great opportunity to have a great rest, without waiting for the holidays to come, or for those who cannot disconnect from business for a long time.

How often do people wait for a day off in the hope of a little rest, but still spend them at home. You can relax on the weekend for real, afford weekend tours, with its diversity.

The most attractive thing about these tours is the variety of recreational opportunities. These tours offer a variety of programs. Trips such as weekend tours allow you to escape from everyday life and have a great rest.

The topic of the course work was chosen because among the population, this type of tour is in great demand.

Since most of the population lives in big cities, with a constant often aggressive information flow and with poor ecology. Weekend tours and various weekend entertainment programs that this direction offers will help solve some problems and satisfy the needs of people in a short rest and restoration of physical and spiritual strength, a change of scenery and impressions, a variety of leisure activities and emotional saturation, pastime.

Due to the short duration, but high frequency of these tours, the population is actively involved in socio-cultural activities, which directly affects both the development of the economic infrastructure of the country or region, and the cultural level of the population.

The problem lies in the contradiction between the features of weekend tourism, as an effective form of organizing recreational activities, on the one hand, and modern work practices that do not fully realize the recreational potential of weekend tourism.

This is the purpose of the study. Based on the study of the features of weekend tourism, to determine the main provisions for optimizing activities for the organization of weekend tourism.

Research objectives:

1. Define the concept of free time, leisure, recreation for a more detailed study of such a phenomenon as weekend tourism.

2. Identify and consider the problems and challenges facing weekend tourism. Define the concept of a weekend tour and its content.

3. Summarize the collected material to determine family and weekend tourism and describe the structure of weekend tours, goals and objectives, the procedure and methods for developing tours, identifying the target audience, for the subsequent effective promotion of the original product.

The object of research is weekend tourism.

The subject of the study is the optimization of activities for the organization of weekend tourism.

Research methods:

Study of special literature, documents, as well as Internet resources;

The theoretical significance of the study lies in the fact that an attempt was made to study information on the organization of weekend tours, since it is fragmented, and there were many inaccuracies in the use of terminology regarding weekend tourism.

The practical significance of the study lies in the fact that this work can serve as a methodological assistance to the organizers of weekend tourism (recreation centers, sanatoriums, travel companies).

Chapter 1. WEEKEND TOUR

1.1 HISTORY OF TOURISM, TRAVEL AND EXCURSION ACTIVITIES IN RUSSIA.

From the end of the 16th century, people began to travel not only for trade, but also for educational purposes. Peter I played a huge role in the development of Russian travel. Peter I sent people not only on business trips, but also for educational purposes. Peter punished: "look, see and write down." Peter traveled to Italy, England, Holland, he traveled not only for educational and recreational purposes, but also forced others to travel and be treated. Peter became the founder of balneological tourism. The first resort that Peter created was named after the god of war and iron Mars, "Marcial Waters".

A year before his death, Peter himself drew up a detailed travel plan for V. Bering. After the death of Peter in 1725, Bering set off on his first Kamchatka journey. The purpose of the trip was to check whether there is an isthmus between Europe and America. Peter, the first of the rulers, who gave a lot of effort to improve transport and roads. He was the founder of the navy in Russia.

In the 18th century, travel became an important part of the life of secular society. The nobles traveled all over the world. In those days it was prestigious to visit Europe and the East. Traveling was a means to pull a person out of his daily life, to broaden his horizons, to master the language. In the 18th century, it became obligatory to send children to Europe, both for learning and for them to learn the life of travel.

Until the middle of the 19th century, travel was not an end in itself in Europe and Russia. Travel pursued trade, educational, medical, cognitive, missionary and religious purposes.
At the beginning of the 19th century, the beginning of excursion activities was laid. Tours are always created for educational purposes. In order to conduct excursions, it was necessary to create circles and various societies.

In Russia, the first excursions were conducted by the Society for the Restoration of Christianity in the Caucasus. The first excursions in 1870 in the city of Tiflis were carried out for the students of the Alexander School, studying the sights of the Caucasus. Many organizations used excursions to educate the people. The excursion activities of these organizations led to the opening of a museum, historical and cultural monuments, and various exhibitions.

In 1872, on the basis of the first industrial exhibition, the first Polytechnic Museum was opened, and in 1873 the Historical Museum was founded. During this period, the Society of Natural Science Lovers is widely known. The society had its branches in St. Petersburg, Moscow, Tiflis, Kazan, Yekaterinburg and other Russian cities.

Beginning in 1899, a commission for organizing general educational excursions for students worked at the Pedagogical Society in Moscow. These commissions created their own collections and magazines: “Excursion Bulletin”, “School Excursions and the School Museum”, “Russian Excursionist”, these societies also trained excursion leaders. The main purpose of the excursions was to maintain the cognitive interest of people in travel.

Most of the territory of Russia is occupied by mountains and mountain ranges. Naturally, there was a high interest in mountain tourism in Russia. In Russia, the first alpine club was established in 1877 in Tiflis. Soon a similar club was created in Tbilisi, and a few years later the two clubs merged into one, and it became known as the Crimean-Caucasian Mountain Club. Its founders were world-famous scientists: V.I. Vernadsky, P.P. Semenov-Tyan-Shansky, D.N. Anuchin and others. In 1895, the first Russian tourist club was formed in St. Petersburg. “Club of cyclists-tourists”, the so-called Russian touring club. Soon the club had many branches in Moscow, Kyiv, Riga, Kharkov, Tobolsk, Rostov and Blagoveshchensk.

The spread of hiking and cycling, mountain climbing and excursions, the attention paid to tourism by many educational institutions, scientific and professional societies, the desire of the Russian intelligentsia to use tourism and excursion activities to educate the people - all this formed the necessary prerequisites for uniting tourism lovers in specialized organizations. Societies "Crimean-Caucasian mountain club" and "Club of cyclists-tourists", which arose at the turn of the century, were the leading tourist organizations in the Russian Empire.

Tourism in the 19th century in general, it was not massive, as in Europe, because in the country after the abolition of serfdom in 1861. the subsistence level for the bulk of the population was very low, while the lower strata of the population were completely illiterate. In 1900, the “Russian Mining Society” arose. Its founders were famous scientists: V.I. Vernadsky, P.P. Semenov-Tyan-Shansky, N.M. Przhevalsky and others.

In 1901, the "Russian Touring Club" was transformed into the "Russian Society of Tourists", which existed until the summer of 1928. According to the charter, students, women and persons of lower ranks could not be members of the ROT. The members of the Roth were privileged money men. The society set as its task the organization of tourist trips in Russia and abroad, acquaintance with the sights of ancient Russian cities, as well as organizing trips to "holy places".

In 1907, a commission was created at the “Russian Society of Tourists” to organize educational excursions around Russia for schoolchildren, which was engaged in excursions around Russia and acquaintance with ancient Russian cities. In 1911, the board of the society moved from St. Petersburg to Moscow. In 1914, the "Russian Society of Tourism" numbered 5,000 people.

After the events of 1917, many organizations and societies were banned. The emergence of Soviet tourism can be attributed to the 20s of the XX century. In 1918, the first tourist organization "Bureau of school excursions" was created. In 1919, decrees on healing areas were adopted. On their basis, resorts of various directions began to be built. In 1920, a decree “on the use of the Crimea for the treatment of workers” was signed. In 1921, a decree was adopted on the organization of rest homes. Active construction of tourist centers, sanatoriums, resort bases, pioneer camps, etc., begins.

Churches, country houses, estates of landowners and other houses of wealthy people, which today are considered architectural monuments, were given as rest houses. Since the 1920s, the “Russian Society of Tourism” has begun its active work again. In 1928, the ROT was closed, and on its basis the “Society for Proletarian Tourism of the OPT of the RSFSR” was created, and in March 1930, the “All-Union Voluntary Society for Proletarian Tourism and Excursions”, OPTE, members were 6.5 million people. The "Society of Proletarian Tourism and Excursions" united excursion and tourist societies and organizations, such as "Soviet Tourist", "Tourist of Georgia" and others. In 1929, the All-Union Joint-Stock Company "Intourist" was created to serve foreign tourists and organize tourist trips for citizens of the USSR abroad.

Over time, Intourist opened branches in many cities of the USSR and representative offices in foreign countries. Later, the State Intourist Committee of the USSR owned 4 travel companies and over 20 representative offices abroad, some of which were registered under the sign of VAO Intourist.

In the spring of 1936, the management of domestic tourism and excursions was transferred to the All-Union Central Council of Trade Unions. Under the All-Union Central Council of Trade Unions, a Center for Tourist and Excursion Management was established, with corresponding departments in the republics, territories and regions.

Introduction………………………………………………………………………….. …..3
CHAPTER I. Theoretical substantiation of the problem of technologies for the development and organization of a weekend tour…………………………………………………….6
1.1 The concept of free time, leisure, recreation and their place in human life……………………………………………………………………………….6
1.2 The concept of weekend tourism and its content……………… 16
Chapter 2
2.1 Types and classification…………………………………………….. 21
2.2 Family tourism………………………………………………….. 24

Conclusion…………………………………………………………………...........34
List of used and cited literature……………….………. ….36
Appendix 1 …………………………………………………………………….... 42

Introduction

The emergence and development of weekend tourism was associated with the needs of the population for rest at the end of the working week.
Weekend tours have been designed for business people who simply do not have enough time for a vacation, who find it difficult to escape even for a week, not to mention a full month's vacation.
Weekend tours are becoming more and more popular among the population. With the help of such tours, it is possible to diversify the usual weekends, make them more original and memorable, have a great rest after working days and create an excellent mood for the next days.
The theme of the thesis was chosen because the relevance and relevance of this area of ​​tourism development both in Russia in general and in the Samara region in particular is obvious (Appendix 1). It should be noted that according to the Department of Tourism Development of the Samara Region, 20-25% of the above figures are weekend tourism. Since most of the population lives in big cities and metropolitan areas with a constant, often aggressive information flow and not the best environment, the tours and various recreational weekend programs offered by this direction will help solve some problems and satisfy the needs of people in systematic short-term rest and recovery physical and spiritual strength, change of scenery and impressions, variety of leisure activities and emotional saturation of pastime, with a high degree of intensity and frequency, based on affordable weekend tours in terms of price-quality ratio.
Due to the short duration, but high frequency of these tours, the population is actively involved in socio-cultural activities, which directly affects both the development of the economic infrastructure of the region and the cultural level of the population.
The problem lies in the contradiction between the features of weekend tourism, as an effective form of organizing recreational activities, on the one hand, and modern work practices that do not fully realize the recreational potential of weekend tourism.
This is the purpose of the study. Based on the study of the features of weekend tourism, to determine the main provisions for optimizing activities for the organization of weekend tourism.
Research objectives:

    Analyze and study documents and scientific works of various authors that directly touched on the topic or from related disciplines that help in writing this work.
    Define the concept of free time, leisure, recreation for a more detailed study of such a phenomenon as weekend tourism.
    To identify and consider the problems and challenges facing weekend tourism. Define the concept of a weekend trip, its content, functions and classification.
    Summarize the collected material to determine family and hiking weekend tourism and describe the structure of weekend tours, goals and objectives, the procedure and methods of conducting, identifying the target audience, for the subsequent effective promotion of the original product.
The object of research is weekend tourism.
The subject of the study is the optimization of activities for the organization of weekend tourism.
Research methods:
- Study of special literature, documents, as well as Internet resources;
- Analysis of statistical data on tourist flows in the Samara region;
- Surveillance.
The theoretical significance of the study lies in the fact that an attempt was made to systematize information about the organization of weekend tours, since it is fragmented, and there were many inaccuracies in the use of terminology regarding weekend tourism.
The practical significance of the study lies in the fact that this work can serve as a methodological assistance to the organizers of weekend tourism (recreation centers, sanatoriums, tour companies).

CHAPTER I. THEORETICAL SUBSTANTIATION OF THE PROBLEM OF TECHNOLOGIES OF DEVELOPMENT AND ORGANIZATION OF A WEEKEND TOUR.

1.1 The concept of free time, leisure, recreation and their place in human life.

It is very important to understand these concepts, because they are often confused, confused, and this can lead to misunderstanding. Here we will explain all these concepts.
Weekend recreation is aimed at meeting the vital needs of a person: rest, health improvement, cultural development. In addition, in many countries, recreational and tourist activities are a separate sector of the economy, becoming the most important factor in stabilization and its further development. Among its main types are health resorts and tourism.
The problems of tourism development and health improvement of workers at the end of the working week, as well as the directions for their solution, are studied and presented in the works of V.K. Mamutov, B.V. Burkinsky, V.K. Simonenko, M.I. Dolishny,
A.G.Bobkova, G.M.Aleinikova, A.I.Serebryakova, A.P.Yuriev,
E.A. Zheludkovsky, P.V. Gudzya, I.V. Berezhnoy, S.K. Kharichkov and others.
An analysis of the scientific and specialized literature shows that most publications on recreational geography deal only with issues related to tourism, and not with recreation in general. Thus, in the domestic literature, there is a strong idea that recreation and tourism are close concepts, in most publications they are identical, but to be precise, recreation includes tourism, excursions and recreation without moving from the usual environment of existence. Thus, tourism is the most important component of recreation. All terms that include the word "recreational" are focused primarily on issues related to tourism or recreation in general. One of the most well-developed concepts that even entered the school curriculum in the 80s is "recreational resources".
There are many definitions of the term recreational resources, some more successful, others less. V.I. Prelovsky, a quite acceptable definition of natural recreational resources is used, "which should be understood as natural phenomena, processes or individual elements of the landscape (more capaciously and better - "elements and phenomena of the geographical environment") that can be used to organize recreational activities." It is also important to define the concept of physical recreation.
Physical recreation is a pedagogically organized physical activity, acting in the form of actions (operational RF), or in the form of activity (cumulative and compensatory RF), aimed at restoring operational, chronically or pathologically reduced performance using FC technologies, based on the patterns of stress reactions and mechanisms of adaptation in general .
In the modern world, a person often arrives in a stressful situation. The danger of physical, mental and psychological overload exists almost constantly in each of us. This is especially true for city dwellers - as soon as the threshold of the house is left, we are faced with noise, dust, polluted air, etc. In addition, such a life is characterized by a fast rhythm, constant haste - all this has an extremely negative effect on the state of a person, on his working capacity and mood.
The purpose of hiking tourism is to analyze a weekend hike as a way of recreation after a working week.
Weekend Goals:
1. To highlight the theoretical aspects closely related to the purpose of the study.
2. To assess the impact of the ongoing event on the condition of the subjects.
The hypothesis of the study is based on the assumption that moderate physical activity and familiarization with nature will help to restore strength and performance after a working week for participants in a hiking trip.
Before proceeding to the consideration of a person's recreational activities on weekends, it is necessary to clarify such concepts as "free time", "leisure" and "recreation". The definition of the semantic boundaries of these concepts will allow, on the basis of the proposed definitions, to more consistently and specifically consider and analyze the processes and phenomena occurring in the field of tourism and recreation in modern Russian conditions. It is important to clarify the content side and the approaches that exist to the definition of the concepts of interest to us.
The expression "free time" first appeared at the beginning of the 20th century, when the original scientific and applied sociological and statistical study of time budgets began to develop. In most countries of the world, the term "leisure" is used instead of the term "free time". To clarify the relationship between the concepts of "free time", "leisure" and "recreation", we consider it necessary to consider the concepts of "time" and "social time".
V.M. Peach notes: “Time - this concept measures almost any process that takes place in the world around us, expressing the duration and sequence of everything that exists, time is continuous, eternally inherent in nature as a whole, however, any specific form of matter is limited and transient in time. Time also measures the life of an individual and human society as a whole. Therefore, "free time", "leisure", "recreation" are a set of activities carried out in a certain period of time.
Free time is one of the forms of social time, or, in other words, a unit of social time. Associated with it are such activities as self-development of the individual, mastery of the achievements of culture and the creation of cultural values.
Currently, there is no unity of views among researchers in science on key issues of studying free time. The main difficulty that one has to face is the designation of the content and functional boundaries of the concept in the very concept of the social time of society. In modern literature, there are various research approaches to this problem, which can be divided into three groups. Representatives of the first (V.D. Patrushev, I.V. Chernov) are mainly economists who, in accordance with the concept developed by them, consider free time as part of non-working time, associated mainly with the reproduction of the labor force, the formation of a new type of worker.
The second group of researchers V.A. Artemov, G.P. Orlov, V.N. Lavrinenko, mostly philosophers and sociologists, also consider free time as part of non-working time, but aimed not so much at improving a person as an employee, but at his comprehensive development.
Proponents of the third conceptual approach Yu.N. Lobanov, A.V. Myalkin consider free time outside of labor in production and practically reduce it to non-working time, which is intended for rest and development of workers.
Already on the basis of these interpretations, we can talk about the importance of free time in the life of individuals and society as a whole. In this regard, free time, in our opinion, is a valuable resource for recuperation and development of a person's personality. Leisure, in turn, is a structural element of free time. But it is necessary to distinguish between the concepts of "free time" and "leisure".
Leisure as a modern concept was formed during the periods of industrial and post-industrial development of society. The fact is that to ensure the leisure of the majority of the employed population in society itself, a number of socio-economic and cultural conditions are necessary. As the most significant of them, T.T. Kiseleva and Yu.D. Krasilnikov notes the following:
firstly, society ceases to manage the organization of leisure through common ritual duties. At least some of the leisure activities should not fall under the category of collective obligatory ritual, but should become the integral concern of each individual, even when his choice in this matter may be determined by social necessity;
secondly, the activity by which a person earns a living stands apart from its other types. It is organized in such a way that it can be easily separated both theoretically and practically from free time.
These two necessary conditions for ensuring leisure are characteristic of the way of life of people only in an industrial and post-industrial society. It was societies of this type, through an increase in productivity and labor intensity, that were able to ensure a reduction in working hours and an increase in free time, its concentration at the end of the day, week, in the form of vacation.
For a long time, both domestic and foreign experts closely associated and almost identified free time with leisure. So far, researchers have not developed a single concept of leisure and have not defined the meaningful boundaries of the free time of society and the individual. So, for example, in a short dictionary on sociology under the general editorship of D.M. Gvishiani and N.I. Lapin notes that “leisure is a synonym for the word “free time”. The position adhered to by G.I. Mintz, is fundamentally different: “Leisure is part of free time. Leisure time includes only those hours that are used for recreation and entertainment. Time given to study, social work, children and various creative pursuits is part of free time, but does not belong to leisure.
Leisure is an activity for one's own pleasure, entertainment, self-improvement or achievement of other goals of one's own choice, and not because of material necessity. Leisure is an activity that people do simply because they enjoy it. At the same time, scientists do not deny that the main purpose of leisure is recreation. It is the need to restore physical and moral-psychological strength that determines the need for leisure. The German scientist G. Klut believes: “Free time begins where there is an opportunity to create a world opposite to work, with its own values ​​and claims, such a world in which human activity is aimed at rest, at easing stress, at oneself.”
B.A. Tregubov, defines free time as part of non-working time, aimed at the comprehensive and harmonious development of the individual.
When studying the leisure activity of a person, it is possible to identify its specific features. These are the following.
1. "Purification" of leisure activities from all sorts of necessary, indispensable costs.
2. Self-value of leisure pastime, which is felt by the individual as a goal and the main value.
3. The use of interchangeability of activities, the freedom to choose the option of activity or inactivity. At the same time, it should be noted that the freedom to choose an activity is delimited by objective and subjective factors: the presence of social infrastructure, the availability of forms of leisure, and the attitude of the subject to spiritual values. In addition, it is determined by the state of health, marital status, age, etc.
4. The social value of leisure activities, which is determined by the degree of comprehensive development of the individual.
Leisure is a part of free time, a set of activities, for the sake of one's own pleasure, entertainment, self-improvement or the achievement of other goals of one's own choice, and not because of material necessity. Depending on the choice of specific forms of activity, leisure may include opportunities for self-improvement and development. Leisure is a structural component of a person's daily life.
It is no coincidence that when considering “leisure” and “free time”, we practically did not touch on such a concept as “recreation”. If some researchers tend to identify free time and leisure for one reason or another, then recreation, being also a part of free time, is usually identified with the concept of "rest". In fact, these are somewhat different designations for the same phenomenon [24; c. 551].
Recreation is a part of free time aimed at restoring strength in specialized complexes. Thus, the main difference between "rest" and "recreation" is that recreational activities are carried out in specialized areas focused specifically on recuperation, mainly outside of permanent residence.
Recreational activity is understood as a diverse activity of people, focused on restoring their own strength in accordance with personal socio-cultural needs, carried out in specialized areas. Recreational activity is characterized by the time within which the restoration of (physical, mental, intellectual) human forces takes place. As rightly noted by I.V. Zorin, according to the functions in the process of reproduction of human vitality, recreation can be divided into simple (compensation) and extended (development of forces). In real life, as the researcher notes, four forms of recreation can be distinguished:
1. Inclusive - during the working day (covering the eyelids, micropauses in muscle work - psychosomatic relaxation).
2. Daily - at the end of the working day.
3. Weekly - at the end of the working week.
4. Vacation pay - at the end of the working year.
The functions of these four forms of reproduction of human vitality, according to I.V. Zorin are different:
(1) - compensatory;
(2) - compensatory-expanded;
(3) - expanded-compensatory;
(4) - extended.
As we can see, the dialectical unity of all four forms of recreation can be traced; they form a single whole of recreational activity. .
Considering recreational activities, L.A. Akimova draws attention to the fact that there are several directions in recreational theories.
1. Ideomatic, identifying recreation with the game, the manifestation of the instinct of "imitation".
2. Realistic, requiring the observance of traditions and discipline in recreational activities.
3. Pragmatic, applying psychology to explain recreational behavior.
4. Experimental, teaching people about recreational activities.
It should be noted that there are various criteria for recreational activities. D.V. Nikolaenko divides recreational activities according to the following parameters:
by duration (for tourism and excursions - everything that takes less than 24 hours in recreational activities - there is an excursion; more than 24 hours - tourism);
at the venue (foreign and domestic types of tourism).
To restore the physical and psychological strength of a person, a special socio-cultural infrastructure is needed in combination with the natural and climatic features of the territories. The totality of natural and socio-cultural prerequisites for organizing recreational activities in a certain area is called recreational potential.
Considering recreation as a type of activity, it is necessary to single out the object and subject of recreation.
The object of recreation is understood as a set of natural-climatic and socio-cultural conditions for human recreational activities. These can be material objects, unique natural and climatic features of the area.
The subject of recreation is understood as people - recreants, leading recreational activities.
Summarizing the above, it can be noted that recreation is a part of free time aimed at restoring human strength in specialized areas, mainly outside the permanent place of residence. While leisure activities are not limited by territorial boundaries. In other words, recreational time is a part of free time used for recreational activities, satisfaction of recreational needs.
Thus, in the domestic literature, there is a strong idea that recreation and tourism are close concepts, in most publications they are identical, but to be precise, recreation includes tourism, excursions and recreation without moving from the usual environment of existence. Thus, tourism is the most important component of recreation.

1.2 The concept of weekend tourism and its content

Weekend tourism is a very broad concept, so it is necessary to identify its varieties, determine the methods of its implementation, as well as the motives of tourists that influence the choice of one or another tour with different content.
Initially, weekend tours were designed for business people who simply do not have enough time for a vacation, who find it difficult to escape, not to mention a full month's vacation.
We often wait for a day off in the hope of a little rest, but often spend them in household chores and chores. It is more expedient and useful in terms of subsequent productivity to afford weekend tours, with its variety of nature, wonderful ancient cities and museums, provides many opportunities for tourists. The most attractive thing about these mini-journeys is the variety of possibilities. Such tours offer universal programs: family trips, corporate tours or tours with friends. Couples can arrange a weekend tour simply as a "romantic" trip. Such mini-travels as weekend tours will allow you to escape from everyday life and have a great rest. Travel companies, organizing such trips, think over and organize everything to the smallest detail. Comfortable transport, food, and accommodation. Such tours are a great opportunity to get to know colleagues at work better, meet new people or strengthen family relationships.
Weekend tours are a 2-3 day exciting vacation, as a rule, only one working day - Friday, of various directions:
cognitive tourism does not depend on the age of tourists, but only on the range of their interests. A lot of things can interest a person, and especially something unusual and unusual, previously not seen and unknown. Therefore, when developing a market, when advertising, special attention should be paid to the coverage of these particular sides of the tourist route.
There are two types of educational tours:

    stationary tours - with the stay of tourists in one city,
tourist center;
2) route tours - visits to several settlements and centers of attractions, built in the form of a travel route.
3) entertainment tours (the basis of weekend tours). Their main goal, of course, is entertainment during a tourist trip. All entertainment tours, as a rule, have a short duration. Their duration is usually 2-4 days. The most common recreational tours are "tours at the end of the week" (week-end tour). The main programs are excursions and entertainment. Excursion, as a rule, is provided one - overview. The main direction is entertainment according to their chosen type. One of the types of services on such tours is participation in festival programs, festive events taking place in the place of rest. When visiting theme parks - actually visiting them (providing tourists with entrance tickets, often at reduced prices). Evening entertainment events are usually required (restaurant, special concert, etc.). Meals - most often half board (breakfast, dinner). Dinner often falls at evening events and may or may not be included in the price of the tour, depending on the obligation and attractiveness of the event. That is, when planning meals, it is taken into account whether dinner is included or not included in the leisure or even evening excursion program.
Recreational tours can be of two types:
1. Periodic, or one-time, tours - organized for the holidays (Christmas tours), during vacations, to traditional festivals (Venetian, in Rio de Janeiro) or can be timed to coincide with some one-time events or activities (for example, 1000 the anniversary of Christianity or the celebration of some major national dates, etc.).
2. Regular, or permanent, tours - to specially created places of permanent entertainment (Disneyland or other theme parks, casinos in Las Vegas (USA) and Sun City (South Africa)); other smaller or less well-known places of entertainment that attract tourists.
Ecological tours - the concept of "ecotourism" covers a fairly wide range of travel - from small educational tours for schoolchildren to regular tourist programs in national parks and reserves. The profit from this type of tourism can be partly used to finance environmental protection activities.
Business tourism - tourist trips for business purposes (business travel) in one form or another have existed for more than a decade.
For the successful conduct of weekend tours, two groups of important tasks and methods can be distinguished:
    tourist service program;
    accommodation;
    leisure and entertainment services;
    nutrition;
    sports programs;
    excursion service;
    transport services, household services, etc.
From the complex of these services, a tourist service program is formed. From the point of view of program services, tourist programs are always a thematic focus. Depending on the subject of the tour, a certain set of services is compiled, which depends on the purpose of the trip and the level of comfort ordered. At the same time, the program consists of basic services that correspond to the purpose of the trip, as well as services that complement and accompany.
To implement program services in tourism, the following is required:
special training, retraining and advanced training of tourist personnel;
development of typical scenarios and cycles of recreational activities;
active development of tourism infrastructure;
state support for private entrepreneurs;
consumer protection guarantee;
organization of the request implementation system in such a way that the consumer can participate in the design of their own recreation program;
a differentiated approach to serving various groups of the population, connected by a commonality of socio-psychological characteristics and interests.
specialization of tourist enterprises for certain types of service programs.
Among the parameters for differentiating tourist recreation and travel programs, the following can be distinguished:
main types of recreational activities (recreational activities, cycles and systems of activities);
the main groups of the population for which the programs are designed;
the degree of orientation and dependence on the material and technical base, recreational resources and tourist infrastructure;
spatial and temporal localization, social and functional orientation (recovery, communication, cognition).
Programmatic service primarily uses the motives and aspirations of customers. Naturally, not all of them can be clearly formulated and defined. Therefore, when describing them, it is necessary to adhere to a somewhat conditional classification based on the motivation of tourists when choosing one or another type of vacation or travel.
The motives of tourists when choosing a trip can be very diverse and depend on many factors. Among them, of course, are the age, the level of income of tourists, and national characteristics, and even fashion. However, among the whole variety of motives, experts identify the most typical ones that are present in most consumers in most tourist markets. They are usually the basis of standard maintenance programs that are common throughout the world. When choosing a program, economic considerations, territorial-climatic and many others are also important.
Each type of tour, depending on the program, has a special specificity in the organization of tourist services, the distribution of time and the provision of services, and the technology of serving tourists.
etc.................

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Introduction ................................................ ................................................. ...... 2

1. Zarinsky district ............................................... .......................................... 4

1.1 Geography and economics of the region............................................... ................ 4

1.2 Historic landmarks of the area .............................. 10

2. Weekend tours and their implementation in the Zarinsk region ............... 15

2.1 Weekend tours............................................................... ................................ fifteen

2.2 Possibility of their holding in the Zarinsk region .............................. 20

Conclusion................................................. ................................................. 29

Bibliography............................................... ............. thirty

Introduction

Altai Krai is located in the center of the largest continent of the Earth - Eurasia. The southeastern outskirts of the West Siberian Plain and the highest and most significant part of the Altai mountain region are located on its border. Travelers will find here the mirror-like expanse of emerald lakes, and vast expanses of now plowed steppes, pleasing to the eye birch copses, forests of pine, larch, and cedar. A dense network of rivers cut through our lands.

Altai, as our region is usually called for brevity, is an important economic region of Russia with diversified agriculture and a large and diverse industry. With the commissioning of the Zarinsk coking plant, ferrous metallurgy also received a residence permit in the region (of course, during the current crisis, all this is going through hard times). In the Altai Territory, the largest rivers, the Biya and Katun, merge to form one of the main Siberian rivers, the Ob. There are 13 thousand lakes on the territory of the region, and the largest of them is Kuldinsky (728 sq. km). These rivers will satisfy the most demanding fan of extreme tourism alloys. In the Altai Territory there is a relic Savushinsky Lake, unique pine ribbon forests (the only ones in the world) stretching for hundreds of kilometers, bottomless caves that have preserved traces of ancient people (according to many scientists, the first man appeared in Altai). The resort of federal significance Belokurikha is famous with its famous radon baths, as well as the city of Yarovoy with its therapeutic mud. So if you want to relax and improve your health, then Altai is simply created for you. In the Altai Territory, two types of landscapes prevail: in the east - mountainous, in the west - steppe, large areas are occupied by taiga massifs. The taiga wilderness and lake surface, rich in game, will be appreciated by real fishermen and hunters. Bears, wolves, hares, elks, lynxes, cranes, hazel grouses, capercaillie, cranes, bream, roach, crucian carp, sturgeon, grayling, sterlet, ruff are found in Altai.

To achieve this goal, it is necessary to solve the following tasks:

get acquainted with the natural and economic features of the study area;

study the history of the Zarinsky district;

to analyze the possibilities of holding weekend tours in the area.

Tourism (from French - a walk, a trip) is a trip in your free time, one of the types of outdoor activities that has now become a whole industry, a global industry. The main functions of tourism are reproducing, cognitive, and also the function of self-expression. All these functions are closely interconnected, complement and accompany each other, allowing for a modern approach to tourism as a program service.

1. Zarinsky district

1.1 Geography and economics of the area

The Zarinsk region of the Altai Territory is located in the northeastern part of the region, bordering on the Kemerovo region, Zalesovsky, Kosikhinsky, Kytmanovsky and Pervomaisky regions. Area - 5.2 thousand sq. km. The population is 22.0 thousand people: Russians, Germans, Ukrainians, Belarusians, Kazakhs, Mordovians, Chuvashs, Altaians. In 1979, the Sorokinsky district was renamed into Zarinsky, the administrative center was moved to the city of Zarinsk (a city of regional subordination). It is located on the Chumysh River, 100 km northeast of Barnaul. Founded in 1970 as a working settlement. The district consists of 50 settlements, the largest ones are: Tyagun, Golukha - the population is more than 2 thousand people, Khmelevka, Smaznevo, Novomanoshkino - more than 1 thousand people.

On the territory of the district there are deposits for the extraction and production of cement, brick: brick loam, expanded clay, mineral paints, building stone (crushed stone), limestone (including cement). There is also a gold deposit in the area.

The climate is continental. The average temperature in January is minus 17.7, in July - plus 19.2. The annual amount of atmospheric precipitation is 450 mm. Soils - chernozems, gray forest. Grow - fir, spruce, cedar, birch, aspen. They live - elk, roe deer, fox.

There are 53 active peasant farms and 14 collective farms on the territory of the district. The main direction of the economy is agriculture, industry is developing:

crop production: wheat, rye, millet, buckwheat, oats, barley, leguminous crops, sugar beets, fiber flax, sunflower, potatoes;

production of livestock products: meat of cattle, pigs, poultry; milk; egg, honey

The largest coking plant in the region is located on the territory of the region; enterprises for the processing of agricultural raw materials; timber extraction and timber processing enterprises; cement factory; social organizations: 31 schools, 10 kindergartens, 34 village houses of culture and clubs, 34 libraries, 2 music schools, 3 hospitals, a museum of local lore.

Highways Barnaul - Kemerovo, Zarinsk - Biysk, as well as a railway linking Altai with Kuzbass pass through the territory of the district. Zarinsk is connected by highways with Barnaul and Biysk.

During January-June 2008, the livestock sector of the district produced: milk - 15502 tons (108.1% against January-June 2007), eggs - 3130 thousand pieces. (102.6% against January-June 2007). Cattle and poultry sold for slaughter in live weight 1303 tons, which amounted to (94.0% compared to January-June 2007). The sown areas of the main agricultural crops in farms of all categories for the harvest of 2008 amounted to: grain crops - 51415 ha (106.1% by 2007), sunflower for grain - 2373 ha (2.2 rubles by 2007), potatoes - 1355 ha (106.8% by 2007), vegetables - 163 ha (116.4% by 2007) .

The volume of industrial production for January-June 2008 is 882,021 thousand rubles, per capita - 41,802 rubles, the index of industrial production is 131.9, the level of investment in fixed capital - 78,022 thousand rubles. (volume index - 109.5), commissioned residential buildings - 544 sq. m (in% to January-June 2007 - 94.3), the amount of work performed on its own by the type of activity "construction" - 14 thousand rubles. (index of physical volume - in 1.9r).

The output of the main types of products in kind in January-June 2008 amounted to: heat energy - 31.7 thousand Gcal., timber removal - 13.3 thousand dense cubic meters. m, timber harvesting - 13.3 thousand cubic meters. m, lumber - 8.7 thousand cubic meters. m, non-metallic building materials - 211.7 thousand cubic meters. m, garments in actual prices - 807 thousand rubles, confectionery - 4.5 tons, bread and bakery products - 421.2 tons, pasta - 0.5 tons, cheeses and cottage cheese - 35.5 tons, whole milk products (in terms of milk) - 1325.4 tons, animal butter - 15.0 tons, fatty cheeses (including cheese) - 30.9 tons, flour - 898 tons, cereals - 524 tons.

The retail trade turnover amounted to 118,580 thousand rubles. (volume index - 112.2). The volume of paid services to the population - 25126 thousand rubles. The volume of household services to the population - 669 thousand rubles.

The number of registered economic entities of all types of economic activity as of July 1, 2008 amounted to 214 units. (in % as of July 1, 2007 - 98.6%). The financial activity of the district's enterprises brought profits of 144,896 thousand rubles, the share of profitable organizations - 88.9%, the share of unprofitable organizations - 11.1%.

Accounts receivable as of July 1, 2008 - 380,576 thousand rubles, accounts payable - 431,221 thousand rubles. As of July 1, 2008, enterprises' debt under credits and loans is 740,197 thousand rubles. The average monthly salary of one employee in the region for January-June 2008 was 6904 rubles (142.1% against January-June 2007). As of July 1, 2008, 632 unemployed people were registered in the labor market. (by July 1, 2007 - 100.6%), citizens looking for work - 639 people. (by July 1, 2007 - 101.6%), the unemployed who were assigned unemployment benefits - 457 people. (by July 1, 2007 - 101.6%).

In the north-east of the region, a strip of wavy relief of the Pre-Altai foothill plains separates Western Siberia from the Altai Mountains proper, the Salair ridge stretches. Its relief, which survived a long tectonic history, was relatively recently (about 10 million years) updated by neotectonic movements, which manifested themselves in arched uplift and block movement of giant masses of the earth's crust. These young movements were accompanied by intense erosional dissection, which almost completely destroyed the remains of the once hilly, so-called peneplainized, surface. Altai is the western edge of the powerful belt of mountains of Southern Siberia, raised in the form of a huge dome to a height of more than 4000 m. Erosion and glacial processes modeled tectonic structures and determined the modern appearance of the relief with a complex of tectonic glacial and water-erosion forms.

The Salair Ridge is a plateau-like upland in the Kemerovo and Novosibirsk regions and in the Altai Territory. The Kuznetsk Basin is limited by a length of about 300 km. This is a low-mountain range with a gently sloping and hilly-ridged relief. The highest height of the ridge is 621 m (Mount Kivda). Much more precipitation falls here compared to the adjacent steppes. Significant spaces in the axial part of the ridge are occupied by black taiga (fir-aspen-birch forests), which are separated in the west from the Chumysh valley by a wide strip of forest-steppes with birch pegs. The low-mountain part of the region is sparsely populated and does not have good roads. In winter, snow cover sets up early here, and by the end of winter it often reaches a height of 1.5-2 m. On the slopes of the Salair Ridge, among the stones and shady taiga thickets, hundreds of streams and rivers run. River valleys are the most interesting and picturesque places of Salair. The main river of the Salair Ridge, flowing through its very heart, is the Berd. The channel of the Berdi is winding, replete with long sandy stretches. The current is mostly calm. The second largest Salair river is the Suenga. Suenga is also very picturesque. It often has violent rifts. Grayling is found in the Salair rivers. This fish is typical for mountain rivers. On Salair there are a number of plants rare for Siberia.

In spring, the slopes of the Salair Ridge are a luxurious carpet of primroses. The snow has not yet completely melted, and from under last year's foliage, wonderful flowers are already making their way towards spring - kandyk, Altai anemone, goose, corydalis, backache. European hoof is a relic plant that has been preserved on the Salair Ridge since the era when the climate in Siberia was much milder and broad-leaved forests prevailed. Taiga is very beautiful in autumn. The evergreen color of pines and firs is complemented at this time by the yellow, orange and red tones of deciduous trees. Here and there, among the foliage, bright lights of the fruits of mountain ash, raspberries, rose hips, and currants glow. A large amount of snow in winter and a wet Salair summer contribute to the gigantic growth of grasses. Even ordinary plants sometimes reach enormous sizes here and form impenetrable thickets - real grassy jungles. On Salair there are forests of different types. Most often these are mixed forests. In some places they are dominated by bright cheerful birches, sometimes pine forests come across. Salair is characterized by extensive areas of pure aspen forests. In hard-to-reach places, the dense impenetrable taiga, consisting of fir and aspen, is still preserved. These gloomy dark coniferous forests are called black or black taiga in Siberia. In such a forest, dampness is always felt and twilight prevails - here is the kingdom of mosses, ferns and lichens. The mob is gloomy, gloomy, littered with deadwood. These are typical bear spots. It seems that the owner of the forest is about to emerge from the thicket. The most beautiful and valuable in Salair are areas of pure fir forest. In recent decades, fir forests have suffered greatly from the activities of logging companies. There are practically no large areas of fir left. One of the islands of fir forest has been preserved in the vicinity of the former village of Kotorovo. The natural monument "Black Forests of Prisalairya" is organized here. An ecological trail has been laid along the territory of the natural monument, which is used by scientists exploring the biocenoses of the Salair taiga. In this untouched corner of the dark taiga, there are interesting representatives of the fauna, such as, for example, this leggy owl. The fauna of Salair is very rich. First of all, insects attract attention - the ubiquitous ants, forest bugs, bright and bizarre butterflies. On Salair there are a number of rare insects, for example, the Apollo butterfly, listed in the Red Book of Russia. In the taiga, on dead tree trunks, the work of longhorn beetles and bark beetles is clearly visible. They tirelessly process the trunks of dead trees. Humid, rich in herbaceous vegetation, the Salair taiga creates ideal conditions for the existence of the taiga tick, a carrier of encephalitis. There are many ticks on Salair. What can you do - taiga - there is taiga. And in the real taiga there should be bears. Sometimes you can even see them. You should not linger here for a long time - the bear cub's mother may be nearby. Bats can be found in caves and hollows. All species of bats living in our region are listed in the Red Book. Scientists are studying these peculiar animals, developing measures for their protection. The Salair taiga is an abundance of birds. More than a hundred species of birds live and breed here. The blue nightingale is one of them. He made his nest at the edge of the forest. The female will incubate a clutch of 5 greenish eggs for about two weeks until the chicks appear.

Mountainous conditions and the ability to quickly get from Barnaul (4 hours by train) attract here, especially in winter, many tourists. It is possible to carry out skiing and hiking tours of I-II categories of complexity. The Salair river network is very dense, but the largest streams, with the exception of Chumysh, are suitable for rafting only during the snowmelt period: in late April - May. Among the natural monuments is a unique relic linden grove on the river. Uksunay.

1.2 Historic landmarks of the area

The historical potential of Zarinsk, although not great, is very diverse. Firstly, it is of course the city of Zarinsk itself. Zarinsk is the youngest city in the Altai Territory - it was formed by the merger of the station village of Zarinskiy and the regional center of Sorokino on November 29, 1979 by the Decree of the Presidium of the Supreme Soviet of the RSFSR.

The first Russian peasants began to penetrate the region only at the end of the 17th century. At first, individual peasants and fugitives arrived here for the purpose of crafts, and from the beginning of the 18th century, groups of "bugrovschikov" began to penetrate - treasure hunters in ancient burial mounds. Gradually, settlers began to settle on new lands. Reliable news about Russian settlers in this territory dates back only to 1716. The Russian ambassador of Dzungaria, Ivan Cheredov, wrote in a report that in 1716 the nomads, along with the Teleut yurts, burned many villages belonging to Russian peasants on Chumysh. Thus, in 1716, Russian peasants already lived in the region. It is recorded in the regional archive that in 1722 the first village of Ozerno Titivo (now Ozernaya) was formed. In subsequent years, many other settlements arose, which are now the centers of state farms and collective farms.

Before the emergence of the city, there were two settlements on this site - Kamyshenka and Sorokino. The village of Sorokino has been leading its history since 1748. By the time Zarinsk appeared, administrative and economic organizations were located in Sorokino, a number of facilities were built: a brick factory, a brewery, a three-story school, a cinema "Mir", a library, a kindergarten "Teremok", a House of Culture and a House of Life, a sanitary and epidemiological station, veterinary clinic, road construction department No. 2, shops, as well as a recreation park with carousels and a dance floor. One after another, twelve apartment buildings were built in the center of Sorokino. And in 1962, a water pipe was laid.

On the site of the current Zarinsk, the commune "Dawn of Communism" was created. Its organizer - Ivan Bolshanin was able to unite like-minded people. They built a pig farm, created an apiary, opened a reading room, sent walkers to Moscow for a tractor. Despite the fact that the kulaks captured and killed the organizers, the commune lived on. In 1929, she switched to the charter of the collective farm. Later, on its lands - the fields of the Sorokinsky state farm were located. So, the current city included two villages and a state farm.

Russia is a great railway power. The presence of a dense network of railways, especially in the European part of the country, makes it possible to organize railway tour routes that are diverse in geographical location, form and content.

When organizing tourist routes by rail, it should be remembered that the railway network of our country is divided into several roads according to the territorial principle. The European part of Russia is more developed, the Eastern part (Siberia and the Far East) is less developed. The construction of the Altai-Kuzbass railway line was completed in 1953, a station with a railway station was built, which was called "Zarinskaya".

In the formed near-station settlement, a number of industrial and communal-storage organizations associated with agriculture and forestry of the region, such as: a butter and cheese plant, a grain receiving point, an elevator, a sugar beet station, agricultural machinery, and the Chumysh rafting office, arose. In 1958, the settlement received the status of a "working settlement". And in 1961, the construction of the second track of the railway and the electrification of the village was completed. In the same year, a bridge across the Chumysh River was built.

In March 1968, the task was approved for the development of a project for the construction of a coke plant. In the fall of 1971, a master plan was drawn up and agreed upon. In the summer of 1977, the construction of the first coke oven battery began, and in 1981 the first Altai coke was produced.

Archeology in the area - petrographic analysis of stone material suggests that the Paleolithic inhabitants of the valley of the river. Chumysh used local stone. At all points, the ancient man carried out the primary sorting of the material. The production involved dark-colored, fine-grained, siliceous varieties of rocks with approximately similar physical and mechanical properties. Siliceous varieties of siltstones, tuff siltstones, and mudstones attracted particular attention. Sandstones and tuff sandstones of fine and fine-grained structure from dark gray to green, as well as microquartzites from black to green of various origins, were used somewhat less frequently. At the Pobeda-1 and Kolonkovo-8 sites, side-scrapers were found, decorated on semi-primary flakes chipped from microquartzite pebbles.

In the Zarinsk region, in the valley of the river. Chumysh is a man-made cave Orthodox church. It was created at the beginning of the 20th century by the monk Daniel, who put 12 years of his life into this ascetic work. Underground cells, galleries, labyrinths have a total length of about 250 m and are very similar in layout to the Kiev-Pechersk Lavra. The largest room is the altar room measuring 4 x 5 m with a domed ceiling. V.V. Kokshenev (former methodologist of the Youth Center of the Zheleznodorozhny district). He and his guys spent more than one day exploring the area. During the research, the burial of a little girl was discovered. Her doll was buried with her, the headdress of which resembled the traditional headdress of the Indians of North America. This burial once again confirms that North America was inhabited by immigrants from Russia, and more precisely from Western and Eastern Siberia. Anthropologist Turner, an adherent of the three-stage settlement of America, includes as the ancestral home of the Indians not only the northern regions of China, but also Siberia. The Siberian territory is also considered the birthplace of the proto-Americans by our compatriots - Yu.G. Rychkov and E.V. Yashchuk. In their opinion, in the Upper Paleolithic era (about 26 thousand years ago) on the territory of Siberia there was an initial community, which gave rise to two lines of ethnogenesis - Siberian and American. A more extensive area of ​​the ancestral home of the American natives is indicated by Neel and his colleagues. After analyzing the geographical distribution of four groups of mitochondrial DNA (A, B, C, D) and T-lymphotrophic virus type II (HTLV-II), they found the latter in 11 of the 38 groups of Amerindians studied, as well as in Mongols, but did not find it none of the 10 studied ethnic populations of Eastern Siberia. Therefore, the authors believe that the immediate ancestors of the Amerindians had common roots with ethnic groups living on the territory of Mongolia, Manchuria and Siberia.

However, many researchers do not mention Siberia at all among the places where the proto-Americans could come from. So, M. Ney and A. Roychudhuri, based on the variability of blood proteins in 26 different populations of the world, believe that the first colonizers of the New World were people from the eastern regions of Central Asia, who also gave rise to the ethnic groups of Japan, the islands of Polynesia and Micronesia.

In the same subparagraph, we will include one geographical object, namely the so-called "rifts" on the river. Chumysh. Although this is a geographical object, it is, as it were, included in the general "complex" of the historical sights of the Zarinsk region described above.

Natural monuments in the east of the region are of great interest. For example, islands of linden groves preserved in the dense black forests of the Zarinsk region. They testify that once Siberia had a warm climate and these trees were common here.

Back in the 50s. of our century in the deep villages of Altai one could see many peasant houses with interior painting on wood. It was then that the employees of the Moscow Research Institute of the Art Industry, who organized a search expedition, discovered an unusual thing in the village of Khmelevka (Zarinsky District) - a fragment of a mural with the name of its author. A painted guard was found (the upper part of the board above the Russian stove), on which was written: "Akent Bushuev. 1897". This is a huge rarity. Most of these paintings, like other works of old folk masters, do not have signatures. One common name for these authors is the people. Through his collective efforts, an artistic tradition was created and developed from generation to generation.

The new time has significantly changed the peasant life. The walls of village houses began to be covered with plaster, and interior Altai painting can only be seen in museums, including the Altai Regional Museum of Fine and Applied Arts. This kind of folk art now finds expression in small forms. Decorating household items has by no means lost its significance. From ancient times, these things carried two principles - utilitarian and artistic, which existed in natural unity.

On the territory of the district there are descendants of immigrants from Central Russia. Which in the 16-19 centuries moved here for a number of reasons. Someone came to Altai for free land, someone was looking for "Belovodie", someone moved as assigned to factories.

2. Weekend tours and their holding in the Zarinsk region

2.1 Weekend tours

Initially, weekend tours were invented for business people who simply do not have enough time for a vacation, who find it difficult to escape even for a week, not to mention a full monthly vacation.

How often do we wait for a day off in the hope of a little rest, but spend them in household chores and affairs. Wouldn't it be better to relax on the weekend for real, to afford weekend tours, with its variety of nature, wonderful ancient cities and museums, provides many opportunities for tourists. The most attractive thing about these mini-journeys is the variety of possibilities. Such tours offer universal programs: family trips, corporate tours or tours with friends. Couples in love can organize a weekend tour simply as a "romantic" trip. Such mini-travels as weekend tours will allow you to escape from everyday life and have a great rest. Travel companies, organizing such trips, think over and organize everything to the smallest detail. And a comfortable bus, and food, and accommodation. Such tours are a great opportunity to get to know colleagues at work better, meet new people or strengthen family relationships.

Weekend tours are a 2-3 day exciting vacation, as a rule, only one working day - Friday, of various directions:

cognitive tourism does not depend on the age of tourists, but only on the range of their interests. A lot of things can interest a person, and especially something unusual and unusual, previously not seen and unknown. Therefore, when developing a market, when advertising, special attention should be paid to the coverage of these particular sides of the tourist route.

There are two types of educational tours:

1) stationary tours - with the stay of tourists in one city, tourist center;

2) route tours - visits to several settlements and centers of attractions, built in the form of a travel route.

entertainment tours (the basis of weekend tours). Their main goal, of course, is entertainment during a tourist trip. All entertainment tours, as a rule, have a short duration. Their duration is usually 2-4 days. The most common recreational tours are "tours at the end of the week" (week-end tour). The main programs are excursions and entertainment. Excursion, as a rule, is provided one - an overview of the city. The main direction is entertainment according to their chosen type. One of the types of services on such tours is participation in festival programs, festive events taking place in the place of rest. When visiting theme parks - actually visiting them (providing tourists with entrance tickets, often at reduced prices). Evening entertainment events are usually required (restaurant, special concert, etc.). Meals - most often half board (breakfast, dinner). Dinner often falls at evening events and may or may not be included in the price of the tour, depending on the obligation and attractiveness of the event. That is, when planning meals, it is taken into account whether or not dinner is included in the leisure or even evening excursion program.

Recreational tours can be of two types:

1. Periodic, or one-time, tours - organized for the holidays (Christmas tours), during vacations, to traditional festivals (Venetian, in Rio de Janeiro) or can be timed to coincide with some one-time events or activities (for example, 1000 the anniversary of Christianity or the celebration of some major national dates, etc.).

2. Regular, or permanent, tours - to specially created places of permanent entertainment (Disneyland or other theme parks, casinos in Las Vegas (USA) and Sun City (South Africa)); other smaller or less well-known places of entertainment that attract tourists.

ecological tours - the concept of "ecotourism" covers a fairly wide range of travel - from small educational tours for schoolchildren to regular tourist programs in national parks and reserves. The profit from this type of tourism can be partly used to finance environmental protection activities.

business tourism - tourist trips for business purposes (business travel) in one form or another have existed for more than a decade.

For the successful conduct of weekend tours, two groups of important tasks and methods can be distinguished:

tourist service program:

accommodation;

leisure and entertainment services;

sports programs;

excursion service;

transport services, household services, etc.

From the complex of these services, a tourist service program is formed. From the point of view of program services, tourist programs are always a thematic focus. Depending on the subject of the tour, a certain set of services is compiled, which depends on the purpose of the trip and the level of comfort ordered. At the same time, the program consists of basic services that correspond to the purpose of the trip, as well as services that complement and accompany.

The implementation of program services in tourism requires the following:

special training, retraining and advanced training of tourist personnel;

development of typical scenarios and cycles of recreational activities;

active development of tourism infrastructure;

state support for private entrepreneurs;

consumer protection guarantee;

organization of the request implementation system in such a way that the consumer can participate in the design of their own recreation program;

a differentiated approach to serving various groups of the population, connected by a commonality of socio-psychological characteristics and interests;

specialization of tourist enterprises for certain types of service programs.

Among the parameters for differentiating tourist recreation and travel programs, the following can be distinguished:

main types of recreational activities (recreational activities, cycles and systems of activities);

the main groups of the population for which the programs are designed;

the degree of orientation and dependence on the material and technical base, recreational resources and tourist infrastructure;

spatio-temporal localization, social and functional orientation (health improvement, communication, cognition).

Programmatic service primarily uses the motives and aspirations of customers. Naturally, not all of them can be clearly formulated and defined. Therefore, when describing them, it is necessary to adhere to a somewhat conditional classification based on the motivation of tourists when choosing one or another type of vacation or trip.

The motives of tourists when choosing a trip can be very diverse and depend on many factors. Among them, of course, are the age, the level of income of tourists, and national characteristics, and even fashion. However, among the whole variety of motives, experts identify the most typical ones that are present in most consumers in most tourist markets. They are usually the basis of standard maintenance programs that are common throughout the world. When choosing a program, economic considerations, territorial and climatic, and many others are also important.

Each type of tour, depending on the program, has a special specificity in the organization of tourist services, the distribution of time and the provision of services, and the technology of serving tourists. At the same time, the service program is based on the main purpose of the trip. With all the variety of program options, the principle "Purpose of travel - type of tour" is observed.

If this fundamental principle of organizing a tour, drawing up a program is not followed, then the work is doomed to failure, even if it consists of high-quality services of the highest category, since the tourist considers quality service only when the purpose of his trip is completed. If he did not reach it (say, he went to improve his health, but ended up on a mountain hike), then his impressions are negative. Consequently, the demand for such tourist services is falling. The same applies to faceless programs that are made up of services of various directions and topics and do not meet the needs of a particular segment of consumers. Any service program should be focused on a specific consumer and correspond to his target motives.

Potential clients of the hotel enterprises of the Altai Territory are, first of all, individual tourists coming to the region. They can be divided into two subgroups: guests who came to relax or improve their health (mostly family vacations), as well as customers who came in a group to celebrate a holiday. As a rule, the category of individual guests is made up of people aged 10 to 50 years. Analyzing the cost of accommodation in hotels and other accommodation facilities in Altai, we can talk about a significant variation and overpricing (the main complaint of customers). The weaknesses of the hotel industry include the fact that more than half of the accommodation facilities do not have their own website on the Internet, hotel companies do not work with travel agencies, more than 50% do not accept credit cards. As a rule, the prices for services are too high and do not correspond to the real level of service. Many hotels have not been restored since their construction.

2.2The possibility of their holding in the Zarinsk district

On the territory of the Zarinsky district, you can conduct weekend tours in the following areas:

ski tourism (Salairsky Ridge - separated into a separate tourist region of Altai).

this is a favorite time for representatives of active types of tourism in the winter season. Tyagun station can be reached by electric trains from Barnaul and from the Kemerovo region, however, with a transfer to the station. Artysht II. This place is ideal for 2 and 3 day tours. In the village you can rent a house for the weekend, many tenants also offer ski rental. In the last century, there was a ski base in Tyagun, but at the moment, nothing remains of it. The cultural and entertainment program may include climbing the hill, from which you can see the neighboring village, Anatoly (named after the commander of the partisan detachment, who liberated the villages from punishers and kulak squads of the "holy cross", sometimes retreated and went into the taiga, made raids and raids) and the entire Tyagun. This is an extraordinarily beautiful place at any time of the year. Standing on, even if not a big, hill, you can observe all the beauties of the Siberian taiga. In winter, the taiga is like a fairy tale. Slender firs are covered with sparkling fluffy snow. At such a time, it seems that everything in the taiga has fallen asleep. But even in this harsh time, many animals are active. Squirrels and crossbills deftly exfoliate seeds from cones of coniferous trees. Pine gives food to the largest taiga birds - capercaillie. All winter they feed on pine needles. Owls catch careless mice. True, from spring to autumn, you need to be wary of ticks, which are becoming more and more every year. Once, millions of years ago, Salair raised its peaks high, was a real mountainous country, but everything in this world is aging, even mountains, and now the ridge can only be called mountains with a stretch. At the moment, at st. Tyagun receives its systematic development "Ski complexes of the Salair Ridge".

It is also possible for 3 days off to make a short march on skis from the village. Togulenok to the station. Tyagun or Anatoly. True, you will have to leave on Thursday evening in order to get to Togulenok at night, set up camp and move towards the intended goal in the morning. Arriving at the final destination of the trip, take the train (you will have to wait for it) and return to the city.

Art. Togulenok has long been a favorite vacation spot among Altai (and not only Altai) tourists. Tourists and climbers conduct training camps here today. There are also tourist rallies, ski tourism and orienteering competitions. Hiking, skiing and cycling tours are organized.

In addition to living in tents and "village" houses, Zarinsky district has a rest house "Forest Dal". Located 40 km. from the city of Zarinsk to the village. Yanovo on the banks of the Alambay River, where the taiga begins, in an amazingly beautiful place, among majestic pines, surrounded by clean and fresh air. Has a large area. Rest is great for youth companies, family companies with children, for corporate events. For vacationers there are cozy heated cottages for 4 - 12 people. In the cottage: rooms for 2-3-4 people, a hall with upholstered furniture, tables, cabinets, a wardrobe, a bathroom (toilet, washbasin, shower). To services of vacationers: dining room: (organized 3 meals a day); entertainment complex: billiards, gym, computers, sports equipment rental (skis, skates, sledges), banquet hall-disco, cafe-bar; health-improving complex: sauna, swimming pool, banquet hall.

Weekend hikes - in the summer, in my opinion, it is still easier to move around than in winter, and the situation is much better with an overnight stay. If, with the onset of the warm season (namely, when all the snow has melted), Art. Tyagun no longer attracts tourists as much as in winter, then Art. Togulenok opposite. As mentioned above, here is the exit of the rock to the surface, and if it is simpler, the "rock" on which not only professional climbers, but also simple outdoor enthusiasts are engaged. For a walking tour, you can use historical themes. And over the weekend to do (of course, a small part of it) "the path of the partisan."

Bike tour - like all of the above can be presented in the area. It is especially interesting to travel through the taiga, realizing that these places have not yet been chosen by "reasonable man" and have not contributed to its destruction. And over the weekend, calmly and not very straining, you can overcome a distance of 40 - 50 km., In general, get from one station to another.

Also in the area you can raft down the river. Chumysh or Alambay. But these tours will take at least 5 to 7 days to get the most enjoyment. Although for those who want to walk on calm water, there is an option for rafting along the river. Chumysh, or rather along its lower reaches. Such a rest is suitable for those who like to often climb out of the alloy, as in some places, on the turns, Chumysh is quite smaller. It is also not uncommon for snags sticking out from under the waters, hanging "combs".

Jeep - tours - the area is great for such tours. The boundless, and sometimes impassable taiga will give a lot of memorable impressions for the coming year. Take at least the road that goes from the city of Zarinsk to the station. Tyagun (not the most pleasant place, especially in the off-season). Here you can experience all the "charms" of off-road driving and enjoy the beauties of the area. This year, the city of Zarinsk was included in the number of cities participating in the game "DozoR. Lite". The essence of the game: Tasks and tips are sent via ICQ to the team coordinator. The coordinator hands over the task to field players who follow to the right place. Having found the correct code (key), the team reports it to the headquarters of the organizers. Competitions are held in the dark.

The package of services on such tours, of course, is focused on a particular sport. However, there are general requirements for the organization of all weekend sports tours. The presence of natural and recreational conditions in the organization of tours is of particular importance. Ski tourism requires mountains; for rafting - the presence of rivers with interesting sections, with the presence of simple obstacles, the possibility of convenient transfer and removal from the route, etc.

The material base (hotels, transport, sports equipment) should also be oriented towards recreation and a certain type of tour. Tours require the rental or sale of special equipment.

Excursion program - a small amount, the main attractions. Perhaps a combination of sightseeing and educational and sports programs. Let's say a bike tour with stops for sightseeing.

On the territory of the Zarinsky district, you can make a weekend tour of a religious orientation or a pilgrimage. We have already mentioned the cave Orthodox church built by the monk Daniel. The most interesting thing is that Orthodox believers come here to bow to the shrine and do not lose hope that someday prayers and divine services will be performed in this unique church again.

Not far from the cave complex is an ancient spring, the source of the "Holy Key". Tradition says that an innocent girl, who scooped up water from a spring in her palms to quench her thirst, saw in this water a reflection of the icon of the Mother of God. Residents of the surrounding villages have long considered the spring sacred and, when they fall ill, come to it to ask God for healing. If faith was firm and prayer sincere, then a miracle was performed, and even hopeless patients got rid of their ailments. Many people today make a pilgrimage to the holy spring.

There is also a holy spring not far from the village. magpie log; mass pilgrimages to him did not stop even during the time of militant atheism. Today, the St. John the Baptist skete of the Barnaul Women's Znamensky Monastery is located here; a temple is being built.

In addition to the holy key and the temple, not far from the village. Sorochi log is a picturesque lake, bordered by forest. Which is suitable for a short rest, the main thing is to correctly determine the shore. Since one coast is sandy, and the opposite is muddy. Zarinskaya Church as an excursion object to visit during the weekend tour. Historical prerequisites for visiting it - Until now, on the face of the Virgin and the image of the baby Jesus on the icon of the Mother of God "Assuage my sorrows" in the temple complex of the Ascension Church in the city of Zarinsk in the Altai Territory, traces of myrrh flow are clearly and clearly visible. Moreover, on the right cheek of the Most Pure Lady, it is precisely the paths of tears that are clearly visible. For the first time, the fact of the myrrh-streaming of the icon was noticed on February 16, 1999 by the dean of the Zarinsky district Dmitry Kapranov. The outflow of the world from the icon lasted for more than 1.5 months. Then, on April 1, a commission of the Altai and Barnaul diocese arrived in the city, which subsequently confirmed the divine origin of this phenomenon. The icon measuring 1 by 1.5 meters was presented to the church by the Zolkin family from Zarinsk. The image, made on chipboard, is inserted into the frame under glass. As the examination showed, the inside of the icon was clean and dry. However, as its frame and the wall behind the shrine. It is noteworthy that "Satisfy my sorrows" was attached at a height of three meters, access to it was not possible. “Places are as if dried up, at the end of the dried streams there are white spots. On the surface of the icon, traces of dried streaks were found, as if from water, especially on the surface of the face of the most pure mistress, the right cheek, as if from tears. And on the whole image of her and the God-baby "multiple traces of streaks. White spots turned out to be an accumulation of a thin, powdery substance, odorless and tasteless," says one of the copies of two reports hanging next to the icon. "Local interpreters connected this phenomenon directly with the bombings in Yugoslavia. But something else is remarkable - just two years later, on February 16, 2001, Archpriest Dmitry Kapranov, the first rector of the Zarinsky temple, died. The miracle of divine manifestation is given to us to strengthen our faith and spirit. It can be an omen of both joyful and sad events," Father Andrei noted. And at the beginning of 2005, the icon of the Mother of God "Assuage my sorrows" again began to stream myrrh. This happened when the holy icon was transferred from the Church of the Holy Equal-to-the-Apostles Prince Vladimir to the Ascension Church, which together make up the temple complex. Despite the fact that now the icon does not stream myrrh, pilgrims from all over the Altai Territory constantly come to the church to bow to the shrine. And every week they perform prayer singing here.

On the weekend you can visit Zarinsk, there are not bad hotels, cafes (although many of them do not work after 11 for some unknown reason) and a restaurant.

A historical tour is organized, with an excursion program designed to highlight the historical development of the area using examples of landmarks. Cultural events - visits to the local history museum, historical and cultural attractions. Food items are ordered in convenient proximity to the planned excursion objects. Stationary tours are more likely to offer half board or (rarely) breakfast only

Here you can visit: the temple (one of the most beautiful in the region), the museum of local lore, walk along its streets. The name of the streets is directly related to the history of Zarinsk.

Street of Warriors-Internationalists will remind you that three young guys from Zarinsk gave their lives, fulfilling their international duty in Afghanistan.

Street 40 Victory is named in memory of the people who died during the war.

Taratynova Street is named after the SU-53 foreman Ivan Yakovlevich, who in 1977 led a team of fitters in the construction of housing and tragically died at his workplace in October 1981.

Zarinsky inter-settlement museum of local lore - The museum was founded in July 1971. For several years, the museum's exposition was being decorated, the opening took place in November 1978. The museum contains materials about the partisan movement of 1919-1920, memoirs, photographs of the leaders of the partisan movement. Museum of Local Lore (back in the late 60s, early 70s, historical material was collected by enthusiasts - local historians of the Sorokinskaya school). And in 1971, a committee for preparation and collection was organized. The museum was opened in 1978. It was opened in a large wooden house built in 1910. In 1984, the museum was awarded the honorary title of People's Museum). Halls:

1. Hall of pre-revolutionary life of the local peasantry.

2. Exhibits of the archaeological expedition conducted in the area.

3. Exhibition of representatives of the fauna of the Zarinsk region.

4. Permanent exhibition of paintings by Nikolai Alexandrovich Ruzin.

5. Hall of Military Glory: expositions on civil and V.O.V.

6. Works of Altai artists.

7. Exhibition about famous people of Zarinsk, writer M.S. Bubennov, Honored Glass Artist R.F. Muratov V.S., Honored Doctor R.F. Nemchinov E.P.

8. Corner of old clothes.

10,000 items registered. Over 4 thousand fellow countrymen did not return from the battlefields. The museum is located on 2 floors of the building. Our countrymen look at visitors from photos.

Memorial of Glory in Zarinsk. The memorial was opened by decision of the Zarinsk City Council of People's Deputies in 1985. An exposition was built, revealing the theme of the feat of the Zarin people on the fields of the Great Patriotic War. In 1995, a new exposition section "Afghanistan: our memory and pain" was opened.

There is a building in the city in which in December 1919 a congress of partisans of the Chumysh volost was held; Memorial "Field of the Communards". Also, every year pop stars come to Zarinsk on the day of the city, thanks to "Kokkhim". This momentous event takes place on the first Saturday of September every year. This is quite suitable for the theme of an entertaining weekend tour, only it is better to take care of the hotel in advance, since a huge number of residents of Zarinsk and nearby areas gather for the celebrations.

Conclusion

Drawing a conclusion from all of the above, we can judge that weekend tours in the Zarinsk region have unlimited potential. Here you can have a rest, both family and friendly company. Zarinsky district is suitable for almost all types of tourism, of course, not large categories, but still. Skiing, water, walking, cycling and auto all can be organized on the territory of the area we are studying. The area has a good location and a relatively mild climate. The Zarinsk region remains a favorite place for visiting the so-called amateur tourists, since this area is not so much chosen by travel agencies and travel agencies. Who strive to fill everything with fashionable hotels and the base (although this also has a positive potential in the form of jobs for the local population). Those who love to relax "savage" will find in this area quite a few interesting, educational and memorable places for recreation and entertainment. But recently, the development of the tourism industry has been observed in this area - an example is the base "Forest Dali" and the developing "Complex Salair Ridge".

The only thing to remember when organizing and conducting weekend tours is, of course, responsibility to nature and the outside world. And of course about your safety. When going on vacation, even on a weekend, be sure to have a first aid kit and, best of all, a vaccination against tick-borne encephalitis. And it’s better to register with the Ministry of Emergency Situations when you go on vacation, especially if you go to the northeast - there is taiga and many surprises.

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